General Business Careers

Those pursuing a business degree typically specialize in a particular field of study. Many schools offer numerous concentrations within their business degree programs, including from retail management to marketing and advertising, computer science, or even sports management. Many colleges and universities offer educational counseling prior to enrollment, to ensure students make an informed decision in choosing the business program that is right for them.

Employment Opportunities

Business careers reach far and wide in scope, and include some of the following occupations, but the possibilities are nearly limitless and the opportunities are many.

  • Financial management
  • Accounting
  • E-commerce
  • Business and information technology
  • Sales
  • Project management
  • Hospitality
  • Human resources
  • Purchasing
  • Appraisers and assessors of real estate
  • Business consulting


Business professionals need a wide range of capabilities, including:

  • Excellent communication skills, both verbal and written
  • Knowledge of technology
  • Computer skills
  • Knowledge of finance
  • Strong analytical skills
  • Interpersonal skills

Industry Spotlight

College graduates who have earned a business certification should have the best job opportunities. Graduates with a bachelor’s degree in human resources, human resources administration, or industrial and labor relations should be in demand; those with a technical or business background or a well-rounded liberal arts education also should find opportunities.

- Bureau of Labor Statistics, 2008