Higher education can help launch professionals into a public relations career

Students who want to become a public relations specialist will most likely need to earn a bachelor's degree.
Students who want to become a public relations specialist will most likely need to earn a bachelor's degree.

Employment for public relations specialists is expected to increase by about 24 percent, or much faster than average for all occupations, according to the Bureau of Labor Statistics (BLS). Individuals who want to land an entry level position in this growing field should consider higher education, as a bachelor's degree in journalism, communications or public relations is usually required.

A public relations specialist, also called a communications or media specialist, helps control an organization's reputation and profitability by managing relationships with the public.

The BLS reports that growth in this field will be driven by the increasing competitiveness and globalization of businesses who will need public relations professionals.

Individuals who wish to compete for an entry level position in this discipline should have international experience, knowledge of a foreign language, excellent communication skills and the ability to use social networking websites.

As more companies seek public relations professionals, many schools across the country offer a bachelor's degree program in the discipline. These institutions include Michigan's Ferris State University, Delaware State University, Ohio's Franklin University and Drexel Online University, according to their websites.

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