Individuals who have college degrees can become marketing and survey researchers

Students who decide to earn master's degrees or PhDs in marketing or social science should see the best job opportunities in the market and survey research field.
Students who decide to earn master's degrees or PhDs in marketing or social science should see the best job opportunities in the market and survey research field.

People who pursue higher education may see many jobs in the market and survey research field. According to the Bureau of Labor Statistics (BLS), positions in this industry are expected to increase by 28 percent, which is much faster than average for all occupations.

These professionals essentially collect statistical information about what other people think. Using this data, companies can better determine what kind of products individuals want, who will purchase these items and how much people are willing to pay for them.

In order to enter this fast-growing field, a bachelor's degree is typically required, the BLS reports. However, individuals who have earned a master's or a PhD in social science or marketing should see the most job opportunities upon graduation. Other professionals prefer to major in subjects such as business administration, statistics or communications.

According to PayScale, individuals who become marketing research analysts can expect to earn up to $68,168 annually, on average. Marketing research managers tend to make as much as $112,784 per year.

SHARE: