Online university offers degree in eMarketing

Online learning could be great for marketers
Online learning could be great for marketers

The marketing industry is growing increasingly competitive, and more firms are choosing to use social media as a means of promoting specific products. As a result, those who are looking to get into the industry should consider practicing the newest trends.

One online university recently announced that it will offer a bachelor's degree in eMarketing, so enrollees who want to enter the industry will have an up-to-date knowledge on all of the latest trends. The degree will address a mixture of standard marketing practices and web-based strategies, such as social media.

"At the degree's core is a strong foundation of general business courses, ensuring students are prepared to support the marking demands of a variety of organizations," said Dr. Michael Reilly, the executive dean of the school's business and professional studies department.

Not only could this kind of degree be beneficial for those who are looking to brush up on the newest marketing trends, but it could also lead to job opportunities in the marketing industry. According to the Bureau of Labor Statistics, marketing firms typically require at least a bachelor's degree.