Marketing is critical to the success of any business. It is the mechanism by which a company identifies market needs and communicates to the public how they can satisfy that need. Marketing jobs are plentiful because every sector, industry and company does some kind of marketing. A marketing degree prepares you with the fundamentals of marketing so that you can achieve a successful career in marketing.
Marketing Degree Success Factors
Successful professionals in marketing are analytical and discerning. They are excellent communicators and are easily adaptable to changing circumstances. They are solid team members and organization leaders. They have a high propensity to learn new information and are always eager to be informed on current news and trends.
Marketing Degree Skills
Typical marketing degree skills include researching to identify customer needs and product development, communicating strategies and delivery of products and services to current and potential customers, planning methods to determine where to market and set prices, and responding appropriately to international markets and cultures.
Marketing Degree Curriculum
Typical marketing degree courses include sales and channel management, global marketing management, price policies, consumer behavior, market research, principles of marketing, market assessment, marketing strategy and resource allocation, marketing models and market response analysis, brand management, new product development, and advertising and marketing communications.
An associate's degree in marketing can be a step towards a bachelor degree or used to qualify for an entry-level job such as retail sales and customer service, wholesale distribution, advertising, buying, and promotions. However, most large firms require a bachelor's degree for professional positions, while an MBA in Marketing is preferred for management careers.
Typical marketing titles include market research analysts, brand or product managers, sales managers, advertising managers, and public relations specialists. Typical marketing jobs are found in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, customer relationship management, registered charities, arts groups, and special interest communities.
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