Master's Degrees in Marketing

Marketing is critical to the success of any business. In fact, it is the mechanism by which a company identifies market needs and communicates to the public how they can satisfy that need. Because marketing is so important to business success, marketing jobs are plentiful across many industries and sectors. If you'd like to work in marketing, a master's degree in marketing provides an advanced education to launch your career. A master's degree in marketing is a two to three-year graduate degree that qualifies you for an advanced position in marketing or can be used as a steppingstone to a doctorate degree in a related field.

Master's Degree in Marketing Success Factors

Earning a master's degree in marketing requires that you are analytical and discerning, are an excellent communicator, are easily adaptable to changing circumstances, are a solid team member and organization leader, have a high propensity to learn new information, and are always eager to be informed on current news and trends.

Master's Degree in Marketing Skills

When you earn a master's degree in marketing, you learn a number of skills that will aid you in your professional career in marketing, including researching to identify customer needs and product development, communicating strategies and delivery of products and services to current and potential customers, planning methods to determine where to market and set prices, and responding appropriately to international markets and cultures.

Master's Degree in Marketing Curriculum

In addition to advanced coursework in the field of marketing, you may be required to complete a master's thesis and/or a comprehensive examination, also known as comps. A master's thesis in marketing is an extensive research paper on a significant topic in the field of marketing, while comps involve extensive testing of all the subjects pertinent to the field of marketing. The courses you take while earning a master's degree in marketing curriculum depends in part on your area of specialization. Typical master's degree in marketing courses include principles of marketing, market assessment, marketing strategy and resource allocation, sales and channel management, global marketing management, price policies, consumer behavior, market research, marketing models and market response analysis, brand management, new product development, and advertising and marketing communications.

Marketing Jobs

A master's degree in marketing is an advanced educational credential that will qualify you for most careers in the field of marketing. Your will find marketing jobs in every occupational field. Typical marketing jobs are found in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, customer relationship management, registered charities, arts groups, and special interest communities. Typical marketing titles include market research analysts, brand or product managers, sales managers, advertising managers, and public relations specialists.