Public Relations Program
More than ever, high-profile individuals and business rely on public relations to manage their image with the general public. Public relations is a critical component in how people and businesses disseminate information and influence public perception. Public relations specialists handle organizational messages involving media, community, consumer, industry, and governmental communications. A public relations program teaches you the many aspects of public relations, including drafting press releases, interacting with media, managing speaking engagements, preparing speeches and talking points, and acting as an intermediary between the public and your employer. So if you're considering a career in public relations, take a moment now and find the right public relations program for you.
Public Relations Program Success Factors
Successful public relations professionals are typically excellent communicators, possess superior written and verbal communications skills, are detail-oriented, enjoy problem solving, are creative and artistic, and can collaborate well with team members to execute the vision of leadership.
Public Relations Program Curriculum
A public relations program curriculum prepares you for the many challenges of a career in public relations. A typical public relations program curriculum includes courses include effective public speaking, interpersonal communication, social sciences, humanities, natural sciences, English composition, quantitative reasoning, foreign languages, rhetorical theory, communication theory, literature, historical perspectives, advanced communication, fine arts, social & ethical issues, and diversity & culture.
Public Relations Program Degrees
Many students major in public relations, journalism, advertising, or communication as college undergraduates, then advance to a master's degree in public relations. A master's degree in public relations or related field is often required for higher-level public relations jobs.
Public Relations Jobs
The US Bureau of Labor Statistics projects public relations to grow significantly over the next decade, with over a quarter-million positions in the industry. Public relations specialists work as advocates for a variety of organizations, including businesses, nonprofits, universities, and hospitals. Earning a higher degrees in public relations should provide you the greatest opportunities in both finding jobs and in earning higher salaries. Public relations specialists working in petroleum and coal products manufacturing enjoyed the highest median salary.