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Online MBA with specialization in Digital Marketing Management From Amity University

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

Apply Now!

Key Highlights: Online MBA with specialization in Digital Marketing Management

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Total fees: ₹1,99,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Candidates must have completed graduation degree and a zeal to learn about entrepreneurship.

NIRF Ranking: 22

Course Duration: 2 years

Address: Jaipur, Rajasthan, India

Online MBA with specialization in Digital Marketing Management from Amity University, India

Digital marketing has become a popular field for students, especially with the rise of e-commerce practices. As traditional marketing methods continue to lose relevance, companies now want skilled professionals to lead their digital strategies.

An online MBA in Digital Marketing Management from Amity University offers the perfect opportunity to stay ahead in this field. Designed with an online format and flexible learning approach, the course is ideal for both students and working professionals. By enrolling, participants can build careers in digital marketing, brand management, e-commerce, and other trending business sectors.

Why an online MBA in Digital Marketing Management from Amity University?

Amity University Online holds UGC approval and offers a reliable platform for pursuing an online MBA in Digital Marketing Management. Amity is ranked 32nd among universities by NIRF 2024, accredited with an A+ grade by NAAC, and recognized among the top 3% of global universities.

Prestigious bodies such as AICTE, the Western Association of Schools and Colleges, the National Council for Higher Education in Africa, and WES also accredit its programs. Notably, Amity offers the only online MBA program in India ranked globally by QS, highlighting its excellence in digital education and global relevance.

Beyond accreditations, Amity offers global faculty expertise and industry-relevant education.Key reasons to choose Amity University Online include:

  • AI-powered learning tools to enhance student engagement.
  • Guidance from globally experienced faculty.
  • Over 1.12 lakh learners have trusted Amity for online education.
  • Strong placement support and virtual placement drives.
  • Affordable program fees with zero-cost EMI and scholarship options.

Key Highlights of MBA in Digital Marketing Management

The most important pillar that sets an online MBA in Digital Marketing Management from Amity University apart from other online institutes is its practical exposure. Here are some of the major benefits of MBA in Digital Marketing Management from Amity University Online:

  1. Comprehensive Curriculum

The course design and syllabus include all the key areas of the field, including content strategy, social media marketing, search engine optimization, and emerging digital technologies. 

  1. Flexibility

As a completely online program, students have the liberty of studying at their convenience and time. This allows students with professional careers to complete their studies without sacrificing their other priorities.

  1. Industry Tools Training

The program familiarizes students with the latest tools in Digital Marketing, preparing them for immediate application in the workplace.

  1. Virtual Learning Environment

The university maintains a collaborative experience by offering interactive online sessions and virtual campus experiences throughout the program. This maintains the students' motivation while providing personalized guidance.

  1. Learning Resources

Amity doesn’t hold back when it comes to offering multiple study resources. The university ensures that the students receive both online and offline textbooks. Along with these, video lectures, masterclasses, group sessions, and virtual learning tours are provided for an engaging educational experience.

  1. Internships and Projects

The university offers internship programs and real-world projects throughout the course. It enables the students to apply digital marketing concepts in real world settings.  

Amity University Online MBA in Digital Marketing Management Fees

Amity University prioritizes the affordability of this program so that students from different financial backgrounds can participate in this course. 

  • Monthly EMI: ₹8,292 (Zero-cost EMI available)
  • Semester-wise fee: ₹49,750
  • Total program fee: ₹1,99,000
  • Scholarships: Various scholarship opportunities are available for eligible candidates

Amity University Online MBA in Digital Marketing Management Eligibility

While the eligibility criteria for the course are minimal, international students need to fulfill some special requirements to seek admission:For Indian Students:

  • Graduation in any discipline with a minimum of 40% marks in the qualifying examination.
  • Candidates with below 40% marks may take a qualifying test to determine eligibility.
  • Professionals looking to develop skills in digital marketing for career growth.

For International Students:

  • Completed a graduation degree equivalent to Indian qualifications.
  • Certificate of equivalence from the Association of Indian Universities (AIU).
  • Sufficient knowledge and understanding of the English language.

Amity University Online MBA in Digital Marketing Management Admission Process

Students can visit the official website of the university and fill out the admission form by following a few steps:

  1. Program Selection

After visiting the homepage of Amity University Online, students need to click on the Apply Now tab.

  1. Fill Application Form

Students need to fill out the application form and upload the required documents.

  1. Fee Payment

Pay the registration fee through a secure online payment gateway.

  1. Submit Registration

Once all these formalities are done, they can submit their application.

  1. Enrollment Confirmation

After the registration, students are provided with their enrollment details while they wait for their application’s confirmation. 

Potential Job Roles

Digital Marketing offers diverse career options, including: 

Entry-Level Roles:

  • Creative Assistant: Supports a brand’s creative team by working on designs, administrative tasks, and projects.
  • Content Strategist: Develops and manages content plans for businesses to target audiences across various platforms.
  • Social Media Coordinator: Develops and handles content plans for firms to connect with audiences on various channels.

Mid-Level Roles:

  • Marketing Data Analyst: Identifies trends and tracks the marketing performance of the business.
  • Community Manager: Builds online communities to make brand interactions possible.
  • Content Marketing Manager: Leads the content creation team and takes care of marketing objectives by analyzing audience engagement.

Advanced-Level Roles:

  • Digital Brand Manager: Manages the brand’s presence and reputation across different social media platforms and websites.
  • Creative Director: Oversees marketing campaigns and introduces creative strategies to improve brand results.
  • Digital Marketing Manager: Plans and manages online marketing strategies to increase the brand’s online presence.

Top Universities to Pursue an Online MBA in Digital Marketing Management 

Many reputable institutions offer an online MBA in Digital Management, including:

  • Chitkara University: Recognized by UGC and accredited with NAAC ‘A+’ rating, Chitkara University has scored a CGPA of 3.26 out of 4. The university offers an online MBA in Digital Marketing and Strategy with a focus on the latest industry technologies like Ahrefs, Databox, Google Analytics, and much more.
  • Lovely Professional University: With a worldwide NIRF ranking within the top 100 universities, LPU is a leading institute for an online MBA in Digital Marketing. The course effectively combines the contemporary curriculum with in-demand skills, preparing graduates to take on any challenging Digital Marketing role.
  • KL University Online: Ranked among the 22 top universities according to NIRF world ranking, KL University offers a top-notch online MBA in Digital Marketing. Media planning, SEO, Affiliate Marketing, and Mobile Marketing are some of the many focus areas of the program.
  • Jain Online: The university holds a UGC entitlement along with NAAC ‘A++’ accreditation. The online MBA in Digital Marketing and E-Commerce provides the perfect education for students looking to enter the global industry. 

Placement Assistance

Amity University has an active recruitment cell that helps students receive job opportunities and placement assistance:

  • Internship Opportunities: All deserving students are provided with multiple internship opportunities from reputable companies.
  • Career Counselling: One-on-one sessions are conducted with students who struggle to pinpoint their area of interest and career goals.
  • Resume Building: Students receive help in creating, editing, and optimizing their resumes according to the industrial standards.
  • Virtual Placement Drives: Regular virtual recruitment events are conducted with 500+ hiring partners.

Frequently Asked Questions

By completing this course, students gain essential skills in Digital Marketing, including data analytics, creating marketing strategies, competitor analysis, and SEO.

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