Online BBA Degree in Marketing Management from D Y Patil University

Marketing is a dynamic field and companies are increasingly seeking trained professionals to market their products and services. An online BBA in Marketing Management is a management course that trains students about the core ideas of marketing and its various strategies and types. DY Patil University is one of the best universities that offers a BBA in Marketing Management. 

The online BBA in Marketing Management from DY Patil University is a UGC-approved and AICTE-accredited university. It offers the best online accredited BBA programs. Candidates can join its online BBA course in the same domain and can continue their further studies at their own pace. It helps them with quality education at cost-effective prices. Additionally, the online BBA strongly focuses on developing key business skills to understand current market dynamics in the marketing

Online BBA in Marketing Management is a great choice for students who want to make a career in marketing. Take a look at the following key highlights to understand it in a much better way:

• Online BBA in Marketing Management is a three-year degree program that is divided into 6 semesters.
• Each semester comprises 5 subjects.
• Passing all semesters is essential to gain a valid BBA degree certificate from the respective university.
• The program strongly focuses on building creative, innovative, and unique practical business skills.
• This program covers topics such as diverse marketing strategies, branding and promoting, e-marketing, consumer relationships, communication strategies, market research, sales-boosting, and product development. 
• Industry experts and reputed faculty have designed its curriculum.
• Placement opportunities after pursuing a BBA in Marketing Management.

The experienced faculty of DY Patil University have designed the respective program’s curriculum based on their real-world experience. This is a three-year online degree program that comprises 6 semesters with five subjects in each semester. The first four semesters are common BBA semesters and the latter two semesters are centred on marketing specialization. Let’s go through the following curriculum structure of the BBA online course in Marketing Management:

Semester 1

• Principles of Management -I
• Principles of Micro Economics
• Business Accounting
• Business Communication
• Computer Fundamentals

Semester 2

• Organizational Behaviour
• Principles of Macroeconomics
• Basic Accounts- II
• Management Information System
• International Business

Semester 3

• Human Resource Management
• Marketing Management
• Legal Aspects of Business
• Cost and Management Accounting
• Conflict Management and Negotiation Skills

Semester 4

• Entrepreneurship Development
• Leader Skills and Managerial Effectiveness
• Project Management
• Small Business Management
• Digital Marketing & E-Commerce

Semester 5

• Total Quality Management
• Consumer Behavior
• Retail Management
• Rural Marketing 
• Distribution & Salesmanship

Semester 6

• Customer Management 
• Advertising and Branding
• International Marketing
• Services Marketing
• Visual Merchandising