Online MBA Degree in Sales & Marketing from D Y Patil University

Sales and marketing are the core components of a business. To increase brand visibility and customer engagement, strategic planning for sales and marketing is essential. An MBA in sales and marketing online is a degree course that can help you achieve mastery in the art of sales and marketing. An online MBA in sales and marketing is a 2-year degree course that specialises in training students with analytical marketing skills. A successful career in the field of sales and marketing comes through expertise in communication and negotiation skills, analytical abilities, leadership qualities, and team management.

Online MBA at Dnyandeo Yashwantrao Patil University gets you through this 2-year degree programme with excellence in sales and marketing. All you need is ambition and the zeal to be a master in the art of sales and marketing. With NAAC A++ accreditation, DYPU is one of the best online MBA schools. All those MBA candidates seeking to accomplish their dream of an MBA now have the doors of DYPU open for them. Now, pursuing top online MBA programmes from a distance is more of a hassle. With online MBA degree courses at DYPU, you can overcome the spatial distances and focus on the online MBA course from wherever you live.

To understand a course, you must know the course highlights and key features. Here are the key highlights of the Online MBA degree at DY Patil University:

• MBA in sales and marketing at DYPU is a 2-year degree course with 4 semesters
• Semester 1 has 5 compulsory and 1 elective paper with a total of 17 credits
• Semester 2 also has 6 compulsory and 1 elective paper. It consists of a total of 17 credits
• Semester 3 includes 5 compulsory papers, 1 project work and an operation research. Total credits are 17 in 3rd semester
• The final semester 6 compulsory papers and project work. The total credits in the 4th Semester is 21
• Candidates willing to take part in an online MBA course in sales and marketing at DYPU must have secured 40% marks in 10th, 12th, and graduation
• Course fees can be paid either one-time or in 2/4 instalments
• Students may also choose to pay the course fees through no-cost EMI (Equated Monthly Installment)

As aforementioned, the online MBA course in sales and marketing includes 4 semesters spread across 2 years of the degree program. Each semester has its importance and success in each semester is a must. Check out the details of each semester given below:

Semester 1

• Organizational Behaviour
• Principle of Accounting
• Managerial Economics
• Principles of Management
• Quantitative Techniques

The candidate has to select 1 elective paper from the following options:

• Global Business Environment
• Business Law & Corporate Governance
• Business communication

All the compulsory papers have 3 credits each and the compulsory paper has 2 credits. 

Semester 2 

• Human Resource Management - I
• Strategic Management
• Financial Management - I
• Principles of Marketing - I
• Production & Operation Management
• Supply Chain Management

Apart from the compulsory papers, students have to choose an elective paper from the following options:

• Management Information System
• Sales Management

The top 5 compulsory papers consist of 3 credits and the last paper has 2 credits. The elective paper consists of 2 credits.

Semester 3

• International Business
• Research Methodology
• Project Management
• Entrepreneurship Essentials
• Cost & Management Accounting
• Project Work - Part 1
• Operation Research

All the papers consist of 3 credits. The marks of the project paper are calculated in the final semester. Operation research has 2 credits.

Semester 4

• Services Marketing
• Advertising & Sales Promotion
• Consumer Behaviour
• Strategic Brand Management
• Sales And Distribution Management
• Retail management (option of edx-Retail Fundamentals - Dartmouth X)
• Project Work - Part 2 Final Submission

All the papers including the operation research include 3 credits each.