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Online BBA in Digital Marketing From Chandigarh University

    Study Anytime from Anywhere with Online Learning

    Learn how to promote products online using social media, websites, and digital marketing tools.

Apply Now!

Online BBA in Digital Marketing: Key Highlights

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Total Fees: ₹1,31,250

Recognized & Accredited: UGC Entitled Degree, NAAC A+ University

Minimum Eligibility: 10+2 or equivalent

University Established: 2012

Course Duration: 3 Years

Learning Mode: 100% Online (Live + Recorded Classes)

Address: Mohali, Punjab, India

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Chandigarh University
Backed by reputed accreditations, Chandigarh University ensures credibility and quality in its Online BBA program.
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Online BBA in Digital Marketing: Curriculum

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Semester I

Business Foundations

Semester II

Core Business Skills

Semester III

Research & Digital Marketing Foundations

Semester IV

Advanced Business & Consumer Insights

Semester V

Strategy & Digital Growth

Semester VI

Modern Marketing Skills

Harvard Manage Mentor Courses

Professional Development

Business Foundations

Learn basic business, management, and communication skills.

  • Microeconomics: Understand basic economic ideas.
  • Marketing Management: Learn marketing basics and strategies.
  • Accounting for Managers: Learn basic accounting for business decisions.
  • Management Principles and Organizational Behavior: Understand how organizations work.
  • Communication Skills: Improve business communication skills.

Core Business Skills

Build understanding of business operations and management.

  • Macroeconomics: Learn how the economy works at a larger level.
  • Human Resource Management (with Live Industry Project): Learn HR practices with practical exposure.
  • Business Mathematics and Statistics: Learn basic data and numbers for business.
  • Environmental, Waste and Disaster Management: Understand environmental safety and management.
  • Financial Management: Learn budgeting and financial planning.

Research & Digital Marketing Foundations

Develop research skills and learn basics of digital marketing.

  • Research Methodology: Learn research methods and data collection.
  • Indian Knowledge System (IKS): Understand traditional knowledge systems.
  • Gender Equity and Women Empowerment: Learn social equality concepts.
  • Elective I: Specialization-based subject.
  • Elective II: Specialization-based subject.
  • Capstone Project I: Live industry project work.

Advanced Business & Consumer Insights

Understand business law and customer behavior.

  • Operations Research: Learn decision-making techniques.
  • Commercial & Company Law: Learn basic business laws.
  • Consumer Behavior: Study customer buying behavior.
  • Elective I: Specialization subject.
  • Elective II: Specialization subject.

Strategy & Digital Growth

Learn business strategy and digital growth planning.

  • Strategy, Business and Globalization: Learn global business strategy.
  • Business Environment: Understand business conditions.
  • Elective I: Specialization subject.
  • Elective II: Specialization subject.
  • Capstone Project II: Live industry project.

Modern Marketing Skills

Learn modern digital marketing tools and techniques.

  • AI for Managers: Learn AI in business decisions.
  • Digital Marketing: Learn online marketing tools and strategies.
  • Banking & Insurance: Learn financial services basics.
  • Elective I: Specialization subject.
  • Elective II: Specialization subject.

Harvard Manage Mentor Courses

Gain extra leadership and professional skills.

  • Innovation & Creativity: Learn creative thinking.
  • Strategy Planning & Execution: Learn strategy building.
  • Business Plan Development: Learn business planning.
  • Performance Measurement: Learn performance tracking.
  • Diversity, Inclusion & Belonging: Learn workplace inclusion.
  • Decision-Making: Improve decision skills.
  • Ethics at Work: Learn professional ethics.
  • Team Management: Learn team leadership.
  • Presentation Skills: Improve communication skills.
  • Digital Intelligence: Learn digital tools.

Who Is This Program For?

Ideal Learners

    Students who want to build a career in digital marketing

    Learners interested in online business and branding

    Students who want to start their own online business or agency

    Working professionals who want to upgrade their marketing skills

    Anyone interested in social media, SEO, and online advertising

Eligibility Criteria

    10+2 or equivalent from a recognized board

    Students from any stream can apply

Online BBA in Digital Marketing from Chandigarh University: Program Overview

The Online BBA in Digital Marketing is a 3-year program designed for students who want to learn how businesses grow online. This program teaches core business subjects like marketing, management, and finance along with digital marketing skills.

Students learn SEO, social media marketing, content marketing, email marketing, and paid advertising. It focuses on real-world training through live projects, campaigns, and case studies to make students job-ready.

Program Outcomes

  • Digital Marketing Skills: Learn SEO, social media, and online ads
  • Business Knowledge: Understand marketing and management basics
  • Content Creation: Learn how to create engaging online content
  • Data Analysis: Track and improve marketing performance
  • Entrepreneurship Skills: Start your own digital business
  • Problem-Solving Skills: Handle real marketing challenges

Why Choose Chandigarh University for BBA in Digital Marketing?

  • Recognized Degree: UGC entitled, NAAC A+ accredited
  • Affordable Fees: Scholarship and EMI options available
  • Flexible Learning: Study anytime with online classes
  • Career Support: Access to 300+ hiring partners
  • Industry Focus: Latest digital marketing tools and trends
  • Expert Faculty: Learn from experienced professionals

Career Options After BBA in Digital Marketing

Job Role

Average Salary (India)

Digital Marketing Executive

₹3.4L

SEO Specialist

₹5.5L

Social Media Manager

₹6.1L

Content Marketing Executive

₹4.3L

Digital Marketing Manager

₹11.6L

Top Industries Hiring

  • Digital Marketing Agencies
  • E-commerce
  • Startups
  • Media and Advertising
  • IT and Software
  • Education and EdTech
  • Retail and FMCG
  • Hospitality

Why Online BBA in Digital Marketing from Chandigarh University is Better Than Other Universities?

Degree Recognition

Curriculum

Practical Learning

Digital Learning

Flexibility

Career Support

Industry Exposure

Chandigarh University (Online BBA Digital Marketing)

UGC Entitled, NAAC A+ Accredited

Focus on digital marketing & tools

Live projects and campaigns

LMS, live & recorded classes

Suitable for working learners

300+ hiring partners

Real-world digital training

Other Universities

Not always recognized

Generic BBA subjects

More theory-based learning

Limited online learning features

Less flexible learning options

Limited support

Less exposure

Why YourDegree?

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Choose from Top Online Universities

Industry-Focused Curriculum

Flexible Online Learning

Affordable Fee Options

Career Guidance Support

UGC Approved Programs

Easy University Comparison

Live + Recorded Classes

Online BBA in Digital Marketing: Fees

36 Months
Program Fee
INR 1,31,250*

Inclusions

After Early Bird Scholarship INR 1,31,250/-
3-Year Online BBA Degree Program
Access to live classes, recorded lectures, and LMS-based learning resources
Degree awarded by Chandigarh University
View Plans
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Admission Process

The admission process is simple and fully online, following a structured step-by-step workflow. 

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Program Selection & Eligibility Check

Select your chosen program and check the eligibility criteria before applying.

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Fill Application Form

Complete the online application form with mandatory details as required.

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Upload Documents

Upload the necessary documents for verification.

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Fee Payment

Pay the program fee through the online admission portal.

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Submission & Confirmation

Submit the application and complete your registration to confirm admission.

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Frequently Asked Questions

The Online BBA in Digital Marketing is a 3-year undergraduate program that combines business fundamentals with digital marketing skills. Students learn how to promote products and services using online platforms like social media, search engines, and websites. The course is fully online and flexible.

Yes, the degree is UGC entitled and awarded by a NAAC A+ accredited university. It is recognized for jobs and higher education across India. Employers treat it as equal to a regular degree.

The course duration is 3 years, divided into 6 semesters. Each semester includes subjects, projects, and practical learning activities. Students can complete the program within the structured timeline.

Any student who has completed 10+2 from a recognized board can apply. Students from Science, Commerce, or Arts backgrounds are eligible. No prior marketing knowledge is required.

No, there is no entrance exam required. Students can apply directly online based on eligibility criteria. The admission process is simple and quick.

You can apply by filling out the online application form, uploading documents, and completing the fee payment. After verification, your admission will be confirmed. The process is fully online.

Yes, working professionals can apply for this program. The flexible online format allows them to study along with their job. Recorded lectures help them learn anytime.

The course includes digital marketing topics like SEO, social media marketing, and online advertising. It also covers business subjects like finance, HR, and management. Students learn both theory and practical skills.

Yes, students work on live projects and case studies. These help them apply digital marketing concepts in real situations. This makes learning more practical and job-oriented.

The program is 100% online with live and recorded classes. Study materials are available on the LMS platform. Students can learn at their own convenience.

Students gain skills like SEO, content creation, social media management, and data analysis. The program also improves communication and leadership skills. Harvard Manage Mentor courses are included for overall development.

After completing the course, students can work as Digital Marketing Executive, SEO Specialist, Social Media Manager, or Content Executive. With experience, they can move into senior roles. The field has strong career growth.

Freshers can earn between ₹3 lakh to ₹6 lakh per year. With experience, salaries can go beyond ₹10 lakh per year. Income depends on skills and job role.

Digital marketing professionals are hired in IT companies, startups, e-commerce, media, retail, education, and hospitality industries. Almost every business needs online marketing experts today.

Yes, Chandigarh University provides placement support with access to 300+ hiring partners. Students get help with interviews and job opportunities. This improves their chances of getting placed.

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