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Online BBA in Digital Marketing
Chandigarh University Online
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The Online BBA in Digital Marketing is a 3-year program designed for students who want to learn how businesses grow online. This program teaches core skills in digital marketing.
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Chandigarh University Accreditation
Backed by reputed accreditations, Chandigarh University ensures credibility and quality in its Online BBA program.
Is This Course Right For You?
An Online Bachelor of Business Administration (BBA) in Digital Marketing from Chandigarh University is a 3-year degree. It helps students see how businesses create an online presence. They learn how to attract customers and grow using digital channels. It helps learners shape their academic journey with elective subjects. This program covers digital marketing strategies, social media marketing, search engine optimization, content marketing, and online advertising. This specialization is still important today. Many companies seek professionals who can perform business skills with digital marketing techniques.
This Program May Be Right for You If
- You want to build a strong base in digital marketing.
- You want to learn about SEO, social media marketing, content marketing, online advertising, and digital strategies.
- You want to develop skills for careers in digital marketing, brand management, social media, and business development.
This Program May Not Be Right For You If
- You prefer a fully offline and classroom-based bachelor's degree program.
- You are not interested in digital marketing, online business, branding, or customer engagement.
- You do not want to study through an online learning platform.
What Sets This Online BBA Apart?
Build digital marketing skills with flexible learning, career support, and easy payment options.
UGC-Entitled Degree
Get your online BBA in Digital Marketing from Chandigarh University, which is NAAC A+ accredited.
25% Early Bird Discount
Save 25% on the program fee with the Early Bird Scholarship.
300+ Hiring Partners
Access career support and opportunities with over 300 hiring partners.
No Cost EMI
Choose No Cost EMI and flexible payment options for your program fee.
Book Your Seat
Pay INR 10,000 to book your seat in the Online BBA in Digital Marketing program.
Digital Marketing Skills
Learn about SEO, social media marketing, content marketing, online advertising, and digital strategies.
Flexible Fee Payment
Pay your fee annually or by semester with easy financing options.
On-Demand Exams
Take exams when you are ready with the flexible on-demand exam option.
Who Should Apply?
This course suits learners interested in digital marketing, branding, content marketing and business growth.
Graduates looking to start careers in digital marketing, social media, content marketing, SEO, and online brand growth.
For those who want an online BBA in Digital Marketing while continuing their jobs.
Learners interested in search engine optimization (SEO), social media marketing, content creation, paid advertising, and digital analytics.
People looking to move into digital marketing, performance marketing, or eCommerce roles.
Learners aim to build skills in digital strategy, consumer behavior, campaign management, and leadership roles in the digital business.
Why Choose an Online BBA in Digital Marketing?
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Digital Marketing
Master Digital Marketing
- •Digital consumer behavior
- •Online brand positioning
- •Digital-first marketing
Learn digital consumer behavior, online brand positioning, and digital-first marketing approaches.
Omni Channel Marketing
Create Seamless Experiences
- •Customer experience
- •Integrated marketing
- •Brand consistency
Learn to create integrated marketing journeys across online and offline customer touchpoints.
Lead Generation
Drive Customer Conversions
- •Email marketing
- •Mobile marketing
- •Lead generation
Explore email, mobile marketing, and lead generation methods to convert audiences into customers.
Search Marketing
Build Search Visibility
- •Keyword strategy
- •SEO optimization
- •SEM performance
Understand SEO, SEM, keyword strategy, optimization techniques, and search performance evaluation.
Social Media Marketing
Engage Digital Audiences
- •Content planning
- •Channel selection
- •Audience engagement
Learn content planning, channel selection, and audience engagement for social media campaigns.
Affiliate & Influencer
Build Marketing Partnerships
- •Affiliate networks
- •Influencer collaborations
- •Campaign tracking
Explore affiliate networks, influencer collaborations, compensation models, and campaign tracking.
Learn with a Future-Ready Curriculum
| Type| | Subjects | Credits | |
|---|---|---|---|
| Core| | Microeconomics | 4 | |
| Core| | Marketing Management | 4 | |
| Core| | Accounting for Managers | 4 | |
| Core| | Management Principles and Organizational Behaviour | 4 | |
| Core| | Communication Skills | 4 | |
| Total Credits | 20 |
Skills Learn
Learning Experience
Harvard ManageMentor Courses
Build practical business, leadership, decision-making, teamwork, and workplace management skills.
Online BBA in Digital Marketing: Program Overview
Find answers about the Online BBA in Digital Marketing, including its curriculum, scope, skills, career opportunities, eligibility, practical learning, industry relevance, and program structure.
Digital marketing is one of the fastest growing fields in India today. Below given are the reasons on why one should go for an online BBA in digital marketing,
- Fastest growing sector: The India digital marketing market size was valued at USD 6.71 Billion in 2025. The market is set to grow at a CAGR of 30.20% from 2026 to 2035. By 2035, it should reach USD 93.94 Billion.
- Businesses are rapidly shifting online: Over 6 billion people worldwide use the internet. That’s more than 73% of the global population. So, digital channels are crucial for engaging customers and growing businesses.
- High-demand skills: An Online BBA in Digital Marketing covers key skills like SEO, social media marketing, content creation, analytics, and online advertising. This knowledge leads to various career opportunities.
- Enhances decision-making power: This program boosts practical decision-making in areas like SEO, social media, and omni-channel strategy. This will help you develop a digital mindset that uses creativity with analytical thinking.
Get a chance to work with leading recruiters
Explore opportunities through Chandigarh University's 300+ placement partners.
Career Pathways With an Online BBA in Digital Marketing Specialization
The specialization prepares learners for roles that involve digital communication, online customer acquisition, content strategy, search optimization, and data-driven marketing.
Digital Marketing Executive
They plan and execute digital marketing campaigns across various online channels, track campaign performance, and support brand visibility and customer acquisition.
INR 3.3 Lakhs - 3.6 Lakhs
Average Salary Range (India)
Social Media Manager
They manage social media platforms, develop content strategies, engage with online communities, and monitor social media performance.
INR 5 Lakhs - INR 7 Lakhs
Average Salary Range (India)
SEO/SEM Specialist
They improve website visibility through SEO and SEM strategies, conduct keyword research, optimize campaigns, and track search performance.
INR 5.8 Lakhs - INR 6.4 Lakhs
Average Salary Range (India)
Content Marketing Associate
They create and manage digital content, support content strategies, and develop materials that engage audiences and strengthen brand communication.
INR 5 Lakhs - INR 6 Lakhs
Average Salary Range (India)
Performance Marketing Analyst
They analyze paid marketing campaigns, track key performance metrics, optimize advertising strategies, and use data to improve campaign results.
INR 5.8 Lakhs - INR 6.5 Lakhs
Average Salary Range (India)
Digital Marketing Analyst
They analyze digital marketing data, evaluate campaign performance, identify customer trends, and provide insights to support data-driven marketing decisions.
INR 4.9 Lakhs - INR 5.4 Lakhs
Average Salary Range (India)
Why Online BBA in Digital Marketing from Chandigarh University Stands Out
Build digital marketing skills with flexible learning, Harvard Certified Modules, industry exposure, career support, and 300+ hiring partners.
| Feature | CU Online BBA in Digital Marketing | Other Online BBA Programs |
|---|---|---|
| UGC-Entitled Degree | Varies | |
| Industry Credentials | 3 Industry Credentials | Limited |
| Harvard Certified Modules | Limited | |
| Digital Marketing Learning | Digital Marketing Focus | General Business Focus |
| Dual Specialization | Limited | |
| Live Interactive Classes | Limited | |
| 24x7 Learner Support | 24x7 Support | Limited |
| On-Demand Examinations | Limited | |
| Placement Assistance | 300+ Hiring Partners | Varies |
| Flexible Fee Options | No-Cost EMI | Limited |
| Industry Exposure | Expert Sessions & Webinars | Partial |
| Digital Marketing Exposure | SEO, SEM & Social Media | Limited |
UGC-Entitled Online BBA Degree with NAAC A+ accredited university credentials.
CU Online: A Degree That Offers More Than Academics
Chandigarh University Sample Degree
Online BBA in Digital Marketing Fees
Semester Fee
INR 21,875
Inclusions
25% Early Bird Scholarship reduces the fee to INR 21,875 per semester
Easy financing and No-Cost EMI options available
Flexible semester-wise payment option
Annual Fee
INR 43,750
Inclusions
25% Early Bird Scholarship reduces the fee to INR 43,750 per year
Pay once every academic year
Flexible financing options available
Total Program Fee
INR 1,31,250
Inclusions
25% Early Bird Scholarship reduces the total fee to INR 1,31,250
Yearly and semester-wise payment options available
No-Cost EMI available for eligible learners
Simple & Seamless Admissions
Program Selection
Select the Online BBA in International Business program and review the eligibility requirements.
Application Completion
Complete the online application form with your personal and academic details.
Fee Payment
Pay the applicable program fee using the available payment options.
Submission & Registration
Submit the required documents and complete registration to proceed with admission.
Program Selection
Select the Online BBA in International Business program and review the eligibility requirements.
Application Completion
Complete the online application form with your personal and academic details.
Fee Payment
Pay the applicable program fee using the available payment options.
Submission & Registration
Submit the required documents and complete registration to proceed with admission.
Eligibility Criteria
Completed 10+2 or an equivalent qualification
Candidates from any stream can apply
Frequently Asked Questions
Can't find what you're looking for? Our counsellors are available Mon–Sat, 9 AM to 7 PM.
Ans: The subjects covered in an online BBA in Digital Marketing from Chandigarh University,
- Marketing in the Digital World
- Omni Channel Marketing
- Email, Mobile and Lead Generation Strategies
- Search Marketing: SEO and SEM
- Affiliate and Influencer Marketing
- Digital Marketing and Branding
- Market Research for Branding
- Search Marketing Skills
- Social Media Listening and Analytics
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