Online BBA in Digital Marketing & Sales | Amrita Vishwa Vidyapeetham
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Online BBA in Digital Marketing & Sales: Key Highlights
Total fees: ₹1,65,000
Recognised & accredited: UGC, AICTE
Minimum Eligibility: Candidate must have completed +2 or equivalent examination
NIRF Ranking: 8
Course Duration: 3 years
Address: Coimbatore, Tamil Nadu, India
Online BBA in Digital Marketing & Sales at Amrita Vishwa Vidyapeetham University - Overview
Step into the future of commerce with the Online BBA in Digital Marketing & Sales from Amrita Vishwa Vidyapeetham University, a top-tier institution ranked 8 in India by NIRF 2025. This program is not just about earning a degree; it is about becoming a "future-ready business professional".
The curriculum goes beyond standard marketing theories to provide hands-on mastery of SEO, social media campaigns, email marketing, and digital advertising tools. It is designed to equip you with a deep understanding of consumer behavior and sales management.
Program Takeaways:
- Join a university recognized as the No. 1 Private University in India (THE World University Rankings 2020)
- Learn business fundamentals with marketing-focused electives.
- Gain practical skills through industry-aligned projects.
Reasons to Choose the Online BBA Digital Marketing & Sales
The Amrita Vishwa Vidyapeetham University Online BBA in Digital Marketing & Sales distinguishes itself by offering a "practical path to a thriving career".
- In-Demand Digital Leadership: Build digital leadership skills with management and high-demand marketing electives.
- Proven Career Impact: Alumni of Amrita's online BBA programs have reported an impressive average salary growth of 97.84%.
- Global Learning Opportunities: Access global learning through exchange and study abroad programs from universities such as Oakland University, UC Davis, and other global partners.
- Industry-Integrated Certifications: Prepare for industry certifications from Google, Microsoft, and Salesforce.
Intended Learner Group
- Future Digital Strategists: Individuals aiming to specialize in SEO, content strategy, or digital ad campaigns to drive brand visibility and engagement.
- Data-Driven Marketers: Students interested in leveraging web analytics and data-driven marketing techniques to optimize campaigns and ROI.
- Business Owners & Entrepreneurs: Visionaries looking to acquire the skills to promote their own brands, manage customer relationships, and scale their businesses online.
- Career Switchers: Professionals from traditional sales or administrative backgrounds seeking to pivot into the high-growth field of digital marketing without pausing their current careers.
Online BBA Digital Marketing & Sales Program Layout
The Online BBA Digital Marketing & Sales at Amrita Vishwa Vidyapeetham University curriculum is spread over six semesters (3 years).
Core Courses
Semester 1
- Communicative English
- Principles of Management
- Financial Accounting
- Business and MIS
- Basic Concepts of Mathematics
- Business Economics
Semester 2
- Professional Communication
- Business Organization and Systems
- Entrepreneurial Development
- Environmental Science and Sustainability
- Business Laws
- Business Statistics
Semester 3
- Organizational Behaviour
- Introduction to Marketing Management
- Banking and Insurance
- Basics of Business Technology
- Quantitative Techniques
- Elective 1
Semester 4
- Advanced Marketing Management
- Basics of Human Resources Management
- Introduction to Research Methods
- Financial Management
- Production and Operations Management
- Elective 2
Semester 5
- Principles of International Business
- Business Ethics and Corporate Social Responsibility
- Introduction to Strategic Management
- Sustainable Business Administration
- Electives 3 & 4
Semester 6
- Enterprise Resource Planning
- Supply Chain Management
- Internship
- Electives 5, 6 & 7
Specialized Electives
Students can choose from industry-aligned tracks including:
- Introduction to Digital Marketing: Foundations of online marketing channels.
- Social Media Marketing: Strategies for engagement on platforms like Facebook, Instagram, and LinkedIn.
- Data Driven Marketing: Using analytics to optimize marketing decisions.
- Advertising and Sales Promotion: Techniques for effective ad campaigns.
- Customer Relationship Management (CRM): Managing customer interactions and data.
- Sales and Distribution Management: Strategies for effective sales operations.
Who Can Apply for Online BBA in Digital Marketing & Sales at Amrita Vishwa Vidyapeetham University
To enroll in the Online BBA Digital Marketing & Sales program, candidates must meet the following requirements:
Category | Eligibility Details |
Students with Indian Education | • Candidate must have passed 10+2 • Minimum 45% aggregate marks required |
Students with Foreign Education | • AIU Certificate of Equivalence required |
How to Apply for Online BBA Digital Marketing & Sales
- Step 1: Application: Register and fill out the application form on the official portal.
- Step 2: Document Submission: Upload your academic records (10th, 12th/Diploma mark sheets, Aadhar card).
- Step 3: Verification: The university verifies your eligibility.
- Step 4: Fee Payment: Pay the admission and tuition fees to confirm your seat. An admission counselor guides candidates throughout this process.
Fees and Duration for Online BBA in Digital Marketing & Sales
The Online BBA Digital Marketing & Sales program offers a high-value degree with flexible payment options.
- Duration: 3 Years (Minimum) to 6 Years (Maximum).
Category | Fee Type | Amount |
Indian Students | Zero Cost EMI | ₹5,000 per month |
Semester Fee | ₹27,500 | |
1-Year Fee (5% discount) | ₹52,250 | |
Total Tuition Fee | ₹1,65,000 | |
Foreign Nationals | Semester Fee | ₹33,000 |
1-Year Fee (5% discount) | ₹62,700 | |
Total Tuition Fee | ₹1,98,000 | |
Additional Fees for All | Registration Fee | Rs. 500 |
Examination Fee | Rs. 2,500 per semester |
Online BBA Digital Marketing & Sales Scholarships at Amrita Vishwa Vidyapeetham University
Amrita Online Scholarships are designed to support deserving learners by offering financial assistance across multiple categories.
Category | Eligible For | Scholarship |
Defense Personnel | All in service or retired | 20% |
Martyr’s | Wards of martyred soldiers | 20% |
Sports | Sports listed under IOC, IOA, AIU, MYAS | 25%–100% |
Divyang | Differently abled | 20% |
Amrita Vidyalayam | Selection process | 20% |
Amrita Alumni | CGPA: above 6 / above 7.5 | 10% / 20% |
Amrita Talent Hunt | National/International events recognized by the Board | 20% |
Note- Scholarships will be approved and then reviewed on a regular basis.
Career Opportunities After Online BBA in Digital Marketing & Sales
Graduates are prepared for entry-level to mid-level marketing and sales roles.
Top Job Roles
Job Role | Average Annual Salary (India) |
Growth Marketing Manager | INR 20.6 L |
Brand Manager | INR 19.3 L |
Digital Marketing Manager | INR 12.0 L |
Sales Manager | INR 7.2 L |
Marketing Analyst | INR 6.9 L |
Frequently Asked Questions
Amrita Vishwa Vidyapeetham University is ranked 8 in India by the NIRF 2025 rankings. This prestigious ranking reflects the university's excellence in teaching, research, and overall academic quality, ensuring you receive a top-tier education.
Upon graduation, you are granted Amrita Alumni Status, connecting you to a vast network of professionals worldwide. This community provides mentorship, networking opportunities, and career support throughout your professional journey.
Yes, the program offers Student Exchange opportunities with international partners like Oakland University and the University of Barcelona. These programs allow you to spend a semester abroad, gaining global exposure and cross-cultural business insights.
Amrita has partnerships with renowned global universities such as the University of California, San Diego, University of Twente, and Institute Mines-Telecom, facilitating study abroad and collaborative learning opportunities.
Yes, candidates who have passed a 3-year Diploma with an aggregate minimum of 45% marks are eligible to apply. This offers a pathway for diploma students to upgrade their qualifications to a recognized bachelor's degree.
The university provides a Zero Cost EMI facility, allowing you to pay the tuition fee in affordable monthly installments starting at ₹5,000. This makes the program financially accessible without the burden of interest charges.
Yes, the program follows UGC guidelines for refunds. You can receive a 100% refund if you withdraw admission 15 days or more before the closing date, with reduced percentages closer to the deadline.
Yes, the admission process is fully online. You need to fill out the application form on the website, upload required documents such as mark sheets and Aadhar card, and pay the fee through the online portal.
Yes, the program provides hands-on expertise in SEO (Search Engine Optimization). You will learn strategies to improve website visibility and drive organic traffic, a fundamental skill for any digital marketing professional aiming to boost brand presence online.
Absolutely. The curriculum teaches you to use web analytics tools to track user behavior, measure campaign performance, and optimize marketing strategies based on real-time data, ensuring you can make evidence-based business decisions.
This elective focuses on designing effective advertising campaigns and sales promotion techniques. It equips you with the creative and analytical skills needed to craft compelling messages that drive customer acquisition and revenue growth.
Yes, Email Marketing is a key component of the curriculum. You will learn how to design and execute effective email campaigns to nurture leads, engage customers, and drive conversions as part of a comprehensive digital strategy.
Yes, Introduction to Strategic Management is a core subject taught in Semester 5. It helps students understand long-term business planning, competitive analysis, and organizational goal-setting, which are essential for leadership roles.
Internal assessment is continuous and includes weekly quizzes, assignments, and participation in discussion forums. This ongoing evaluation ensures you stay engaged with the course material and receive regular feedback on your progress.
Discussion forums are active for 2 hours every week for each course. They serve as a collaborative platform where you can interact with peers and faculty to discuss topics, ask questions, and deepen your understanding.
The placement cell offers dedicated resume building sessions and mock interviews. These services are designed to help you craft a professional CV and practice your interview skills, ensuring you are well-prepared for recruitment drives.
The program includes training in Aptitude, Reasoning, Group Discussions, and Interview Handling. These modules are designed to enhance your employability and professional communication skills.
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