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Online BBA in Digital Marketing & Sales | Amrita Vishwa Vidyapeetham

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

Apply Now!

Online BBA in Digital Marketing & Sales: Key Highlights

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Total fees: ₹1,65,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Candidate must have completed +2 or equivalent examination

NIRF Ranking: 8

Course Duration: 3 years

Address: Coimbatore, Tamil Nadu, India

Online BBA in Digital Marketing & Sales at Amrita Vishwa Vidyapeetham University - Overview

Step into the future of commerce with the Online BBA in Digital Marketing & Sales from Amrita Vishwa Vidyapeetham University, a top-tier institution ranked 8 in India by NIRF 2025. This program is not just about earning a degree; it is about becoming a "future-ready business professional".

The curriculum goes beyond standard marketing theories to provide hands-on mastery of SEO, social media campaigns, email marketing, and digital advertising tools. It is designed to equip you with a deep understanding of consumer behavior and sales management.

Program Takeaways:

  • Join a university recognized as the No. 1 Private University in India (THE World University Rankings 2020)
  • Learn business fundamentals with marketing-focused electives.
  • Gain practical skills through industry-aligned projects.

Reasons to Choose the Online BBA Digital Marketing & Sales

The Amrita Vishwa Vidyapeetham University Online BBA in Digital Marketing & Sales distinguishes itself by offering a "practical path to a thriving career".

  • In-Demand Digital Leadership: Build digital leadership skills with management and high-demand marketing electives.
  • Proven Career Impact: Alumni of Amrita's online BBA programs have reported an impressive average salary growth of 97.84%.
  • Global Learning Opportunities: Access global learning through exchange and study abroad programs from universities such as Oakland University, UC Davis, and other global partners.
  • Industry-Integrated Certifications: Prepare for industry certifications from Google, Microsoft, and Salesforce.

Intended Learner Group

  • Future Digital Strategists: Individuals aiming to specialize in SEO, content strategy, or digital ad campaigns to drive brand visibility and engagement.
  • Data-Driven Marketers: Students interested in leveraging web analytics and data-driven marketing techniques to optimize campaigns and ROI.
  • Business Owners & Entrepreneurs: Visionaries looking to acquire the skills to promote their own brands, manage customer relationships, and scale their businesses online.
  • Career Switchers: Professionals from traditional sales or administrative backgrounds seeking to pivot into the high-growth field of digital marketing without pausing their current careers.

Online BBA Digital Marketing & Sales Program Layout

The Online BBA Digital Marketing & Sales at Amrita Vishwa Vidyapeetham University curriculum is spread over six semesters (3 years).

Core Courses

Semester 1

  • Communicative English
  • Principles of Management
  • Financial Accounting
  • Business and MIS
  • Basic Concepts of Mathematics
  • Business Economics

Semester 2

  • Professional Communication
  • Business Organization and Systems
  • Entrepreneurial Development
  • Environmental Science and Sustainability
  • Business Laws
  • Business Statistics

Semester 3

  • Organizational Behaviour
  • Introduction to Marketing Management
  • Banking and Insurance
  • Basics of Business Technology
  • Quantitative Techniques
  • Elective 1

Semester 4

  • Advanced Marketing Management
  • Basics of Human Resources Management
  • Introduction to Research Methods
  • Financial Management
  • Production and Operations Management
  • Elective 2

Semester 5

  • Principles of International Business
  • Business Ethics and Corporate Social Responsibility
  • Introduction to Strategic Management
  • Sustainable Business Administration
  • Electives 3 & 4

Semester 6

  • Enterprise Resource Planning
  • Supply Chain Management
  • Internship
  • Electives 5, 6 & 7

Specialized Electives

Students can choose from industry-aligned tracks including:

  • Introduction to Digital Marketing: Foundations of online marketing channels.
  • Social Media Marketing: Strategies for engagement on platforms like Facebook, Instagram, and LinkedIn.
  • Data Driven Marketing: Using analytics to optimize marketing decisions.
  • Advertising and Sales Promotion: Techniques for effective ad campaigns.
  • Customer Relationship Management (CRM): Managing customer interactions and data.
  • Sales and Distribution Management: Strategies for effective sales operations.

Who Can Apply for Online BBA in Digital Marketing & Sales at Amrita Vishwa Vidyapeetham University

To enroll in the Online BBA Digital Marketing & Sales program, candidates must meet the following requirements:

Category

Eligibility Details

Students with Indian Education

• Candidate must have passed 10+2

• Minimum 45% aggregate marks required
• 3-year diploma holders are eligible
• Work experience gives added advantage

Students with Foreign Education

• AIU Certificate of Equivalence required
• Mandatory for admission to Indian universities
• Apply via Association of Indian Universities (AIU)

How to Apply for Online BBA Digital Marketing & Sales

  • Step 1: Application: Register and fill out the application form on the official portal.
  • Step 2: Document Submission: Upload your academic records (10th, 12th/Diploma mark sheets, Aadhar card).
  • Step 3: Verification: The university verifies your eligibility.
  • Step 4: Fee Payment: Pay the admission and tuition fees to confirm your seat. An admission counselor guides candidates throughout this process.

Fees and Duration for Online BBA in Digital Marketing & Sales

The Online BBA Digital Marketing & Sales program offers a high-value degree with flexible payment options.

  • Duration: 3 Years (Minimum) to 6 Years (Maximum).

Category

Fee Type

Amount

Indian Students

Zero Cost EMI

₹5,000 per month


Semester Fee

₹27,500


1-Year Fee (5% discount)

₹52,250


Total Tuition Fee

₹1,65,000

Foreign Nationals

Semester Fee

₹33,000


1-Year Fee (5% discount)

₹62,700


Total Tuition Fee

₹1,98,000

Additional Fees for All

Registration Fee

Rs. 500


Examination Fee

Rs. 2,500 per semester

Online BBA Digital Marketing & Sales Scholarships at Amrita Vishwa Vidyapeetham University

Amrita Online Scholarships are designed to support deserving learners by offering financial assistance across multiple categories.

Category

Eligible For

Scholarship

Defense Personnel

All in service or retired

20%

Martyr’s

Wards of martyred soldiers

20%

Sports

Sports listed under IOC, IOA, AIU, MYAS

25%–100%

Divyang

Differently abled

20%

Amrita Vidyalayam

Selection process

20%

Amrita Alumni

CGPA: above 6 / above 7.5

10% / 20%

Amrita Talent Hunt

National/International events recognized by the Board

20%

Note- Scholarships will be approved and then reviewed on a regular basis.

Career Opportunities After Online BBA in Digital Marketing & Sales

Graduates are prepared for entry-level to mid-level marketing and sales roles.

Top Job Roles

Job Role

Average Annual Salary (India)

Growth Marketing Manager

INR 20.6 L

Brand Manager

INR 19.3 L

Digital Marketing Manager

INR 12.0 L

Sales Manager

INR 7.2 L

Marketing Analyst

INR 6.9 L

Frequently Asked Questions

Amrita Vishwa Vidyapeetham University is ranked 8 in India by the NIRF 2025 rankings. This prestigious ranking reflects the university's excellence in teaching, research, and overall academic quality, ensuring you receive a top-tier education.

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  1. YourDegree is a counselling and exploring platform and is designed to facilitate students in exploring, choosing, and applying for educational programs.

  2. Students will directly apply to the university, and all admission and post-procedure activities .