Online BBA in Marketing
O.P. Jindal Global University
Build business and marketing knowledge through JGU's Online BBA in Marketing, covering branding, digital marketing, consumer behaviour, and core business concepts.
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O.P. Jindal Global University Accreditations & Recognition
Benefit from a recognised academic framework with UGC recognition, AACSB accreditation, and a presence in the QS World University Rankings, reflecting a strong focus on academic and institutional quality.
Program Overview
O.P. Jindal Global University's Online BBA in Marketing is structured around eight terms of core business education, followed by four terms dedicated to electives. The final four terms include 12 electives, allowing students to build focused expertise in Marketing while strengthening their understanding of branding, digital marketing, consumer behaviour, and business strategy. The program combines broad business foundations with specialised learning to prepare students for marketing and business roles.
This Program May Be Right For You If
- Study business fundamentals at O.P. Jindal Global University, an Institution of Eminence.
- Build marketing knowledge across branding, digital marketing, and consumer behaviour.
- Develop business skills alongside a focused Marketing specialisation.
- Apply concepts through projects, presentations, case-based learning, and assignments.
This Program May Not Be Right For You If
- Prefer a fully campus-based undergraduate program.
- Want a short-term marketing certification instead of a BBA.
- Are not interested in marketing, branding, or consumer-focused business roles.
What Sets JGU's Online BBA Apart?
Build business knowledge and focused marketing skills in branding, digital marketing, and consumer behaviour.
Institution of Eminence
Study at O.P. Jindal Global University, recognised as an Institution of Eminence.
AACSB Accredited
Learn through a business school with AACSB accreditation.
Flexible Online Learning
Study online with flexibility while building business and marketing knowledge.
Applied Business Learning
Learn through projects, presentations, assignments, and case-based learning.
Marketing Specialization
Build focused knowledge in branding, digital marketing, and consumer behaviour.
Dual Specialisations
Choose two specialisations from Finance, Marketing, Human Resources, and Operations & Supply Chain.
Campus Immersion
Opt for a five-day campus immersion for hands-on exposure and networking.
Industry-Relevant Skills
Develop business and marketing skills relevant to modern customer-focused roles.
Who Can Benefit Most?
Explore branding, digital marketing, and consumer behaviour alongside core business concepts.
Explore business fundamentals while learning about branding, digital marketing, and consumer behaviour.
Gain business and marketing knowledge relevant to entry-level marketing and business roles.
Learn about branding, digital marketing, consumer behaviour, and marketing strategy.
Understand brands, customer needs, market trends, and marketing decisions.
Gain broad business knowledge with focused exposure to marketing and customer engagement.
Develop marketing knowledge for future responsibilities across brand and customer-focused functions.
Explore Modern Marketing
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Understand Brand Management
Explore Brand Strategy
- •Brand management
- •Brand identity
- •Market positioning
Learn how businesses create, position, and manage brands in competitive markets.
Explore Digital Marketing
Connect with Modern Audiences
- •Digital marketing
- •Online campaigns
- •Digital channels
Understand digital channels and how businesses engage customers online.
Understand Consumers
Know Your Audience
- •Consumer behaviour
- •Customer needs
- •Market insights
Explore consumer behaviour and use customer insights to inform marketing decisions.
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Strengthen Business Skills
Connect Marketing with Business
- •Business fundamentals
- •Marketing strategy
- •Strategic thinking
Understand how marketing decisions connect with wider business goals and strategy.
Apply What You Learn
Learn Through Practice
- •Case-based learning
- •Projects
- •Presentations
Apply marketing concepts through projects, presentations, and case-based learning.
Why Choose Online BBA in Marketing from JGU?
Compare the Online BBA in Marketing across business foundations, marketing learning, online delivery, fees, and credentials.
| Feature | O.P.J. Global University | Other Online BBA Programs |
|---|---|---|
| University Status | Institution of Eminence | Varies by university |
| Program Duration | 3-Year Online BBA | Program duration varies |
| Specialization | Marketing | Specializations vary |
| Brand Learning | Brand Management | Curriculum varies |
| Digital Marketing | Digital Marketing | Curriculum varies |
| Consumer Insights | Consumer Behaviour | May vary |
| Business Foundation | Business & Management Fundamentals | Curriculum varies |
| Learning Format | Online Learning + Campus Immersion | Delivery model varies |
| Applied Learning | Projects, Presentations & Case-Based Learning | May vary |
| Program Fee | ₹2,40,000 | Fees vary |
| Program Credential | BBA with Marketing Specialization | Award structure varies |
Explore a Marketing Curriculum
| Type| | Subjects |
|---|---|
| Core| | Principles of Management |
| Core| | Business Maths |
| Core| | Critical Thinking and Analysis |
Skills You'll Learn
Learning Experience
Marketing Learning
Explore marketing alongside core business subjects, with focused learning in branding, digital marketing, and consumer behaviour.
Begin Your Online BBA in Marketing
Register Online
Register on the JGU Online BBA admission portal to begin your application.
Check Your Eligibility
Applicants must have completed Class XII or an equivalent qualification from a recognised board, or Class X with a three-year technical diploma.
Complete the Application
Fill in the required details and submit your application for the Online BBA in Marketing.
Take JSAT if Required
Applicants with less than 50% in Class XII or a three-year technical diploma must take the 30-minute online JSAT and achieve the required qualifying score.
Pay Fees & Enrol
Once shortlisted, complete the required fee payment to confirm your enrolment in the programme.
Register Online
Register on the JGU Online BBA admission portal to begin your application.
Check Your Eligibility
Applicants must have completed Class XII or an equivalent qualification from a recognised board, or Class X with a three-year technical diploma.
Complete the Application
Fill in the required details and submit your application for the Online BBA in Marketing.
Take JSAT if Required
Applicants with less than 50% in Class XII or a three-year technical diploma must take the 30-minute online JSAT and achieve the required qualifying score.
Pay Fees & Enrol
Once shortlisted, complete the required fee payment to confirm your enrolment in the programme.
Who Can Apply?
Candidates must have successfully completed Class XII or an equivalent qualification in Humanities, Science, or Commerce from a recognised board.
Candidates may also apply with Class X qualification along with a three-year technical diploma.
Applicants with less than 50% in Class XII or a three-year technical diploma must take the JSAT online proctored entrance test.
The JSAT is a 30-minute test covering Quantitative Aptitude, Verbal Ability, and Logical Reasoning, with a minimum qualifying score of 50%.
Applicants with an SAT score of 1100 or above, ACT score of 27 or above, or UGAT/CUET score at or above the 60th percentile may be exempt from JSAT if the qualifying score was obtained within the last three years.
Online BBA in Marketing Fees
Annual Fee
INR 80,000
Includes
Annual equivalent based on total program fee
Three-year Online BBA program
Marketing specialisation
Program Fee
INR 2,40,000
Includes
Three-year Online BBA program
Marketing specialisation
Twelve academic terms
Payment Options
EMI Available
Benefits
No-Cost EMI available
Multiple payment schedules
Online payment option
Career Paths After an Online BBA in Marketing
Explore marketing career paths across digital marketing, analytics, branding, social media, research, and campaigns.
Digital Marketing Specialist
Plan digital campaigns, improve website traffic, create online content, and track marketing performance.
₹6.8 LPA - ₹7.5 LPA
Avg Salary Range
Marketing Analyst
Analyse customer data, study market trends, prepare reports, and support marketing decisions.
₹8.7 LPA - ₹10.5 LPA
Avg Salary Range
Brand Executive
Support brand-building activities, manage promotions, and help strengthen customer awareness.
₹5.3 LPA - ₹5.8 LPA
Avg Salary Range
Social Media Manager
Create social media content, manage online communities, track engagement, and grow brand presence.
₹5.7 LPA - ₹6.3 LPA
Avg Salary Range
Market Research Executive
Collect market information, study customer preferences, conduct surveys, and provide business insights.
₹3.9 LPA - ₹4.3 LPA
Avg Salary Range
Marketing Executive
Support marketing campaigns, coordinate promotions, assist sales teams, and improve product visibility.
₹3.6 LPA - ₹4.0 LPA
Avg Salary Range
Complete the Online BBA in Marketing from O.P. Jindal Global University with focused learning in branding, digital marketing, consumer behaviour, and marketing strategy.
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Frequently Asked Questions
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