Online MBA Marketing From Amrita Vishwa Vidyapeetham University
Flexible Learning Without a Career Break
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Online MBA Marketing: Key Highlights
Total fees: ₹2,20,000
Recognised & accredited: UGC, AICTE
Minimum Eligibility: Candidate must have secured 50% in graduation.
NIRF Ranking: 8
Course Duration: 2 years
Address: Coimbatore, Tamil Nadu, India
Online MBA in Marketing from Amrita Vishwa Vidyapeetham University - Overview
Become a strategic marketing leader with the Online MBA in Marketing at Amrita Vishwa Vidyapeetham University. Ranked 8 in India by NIRF 2025 and accredited with the highest NAAC A++ Grade, this program is crafted for professionals who aspire to drive brand growth in a digital-first world.
This Two-year postgraduate program is focused on digital strategy, retail marketing, and consumer behavior. You will gain hands-on exposure to marketing analytics and CRM tools, helping you design data-driven campaigns that drive measurable business growth.
Program Benefits:
- Earn a degree from India's No. 1 Private University (THE World University Rankings 2020).
- Master high-demand areas such as Digital Strategy, and Marketing Research.
- Benefit from collaborations with top international universities such as Oakland University.
- Experience an "Education for Life" philosophy with 24/7 access to recorded lectures & live interactive sessions.
Why Pursue an Online MBA in Marketing at Amrita Vishwa Vidyapeetham University?
The Amrita Online MBA in Marketing stands out for its rigorous academic framework and focuses on holistic development.
- Top-Tier Accreditation: Study at a university ranked among the Top 50 in the World by Times Higher Education Impact Rankings.
- Industry-Aligned Curriculum: The program includes electives like Sales and Distribution Management and Customer Relationship Management.
- Four-Quadrant Learning: The program utilizes a comprehensive 4-quadrant approach involving e-tutorials, digital self-learning materials, discussion forums, and assessments for a complete learning experience.
Who This Program Is For?
- Aspiring Marketing Managers: Individuals aiming for careers as Brand Managers, Digital Marketing Heads, or Sales Directors.
- Sales Professionals: Experts looking to transition into broader strategic marketing roles.
- Entrepreneurs: Business owners looking to master Digital Marketing and Customer Acquisition strategies to scale their ventures.
- Working Professionals: Those seeking to upskill with a flexible degree that allows for zero-cost EMI payment options and weekend live sessions.
Course Structure of the Online MBA in Marketing
The Online MBA in Marketing at Amrita Vishwa Vidyapeetham University curriculum is spread over four semesters (2 years).
Core Courses
Semester 1
- Fundamentals of Management & Organizational Behaviour
- Human Resources and Organizational Development
- Marketing and Consumer Behaviour
- Elective 1: Marketing Communications
- Soft Skills and Employability Skills
Semester 2
- Business Finance
- Operations and Supply Chain Management
- Data-Driven Decision Making
- Business Ethics and Strategic Management
- Elective 2: Sales and Distribution Management
Semester 3
- International Business
- Business Analytics and Business Modelling
- Elective 3: Digital Marketing
- Elective 4: Retail Marketing
- Education for Life
Semester 4
- Environment Sustainability and Governance
- Project
- Elective 5: Data Driven Marketing
- Elective 6: Marketing Research
- Elective 7: Customer Relationship Management
Specialized Electives
Students engage with high-impact topics such as:
- Marketing Communications
- Sales and Distribution Management
- Digital Marketing
- Retail Marketing
- Data Driven Marketing
- Marketing Research
- Customer Relationship Management (CRM).
Online MBA in Marketing Eligibility Criteria
To enroll in the Online MBA in Marketing program at Amrita Vishwa Vidyapeetham University, candidates must meet the following requirements:
- Educational Qualification: Pass in 10+2 and completion of an undergraduate degree (minimum 3 years).
- Minimum Marks: Candidates must have a minimum of 50% marks in their Undergraduate degree.
- Final Year Students: Students in their final year can apply with the last completed semester results.
- Work Experience: Candidates with work experience will have an added advantage during admissions.
Admission Process for Online MBA in Marketing
- Step 1: Application: Register and fill out the application form on the official portal.
- Step 2: Document Submission: Upload your academic records (10th, 12th/Diploma, and Degree mark sheets).
- Step 3: Verification: The university verifies your eligibility.
- Step 4: Fee Payment: Pay the admission and tuition fees to confirm your seat. An admission counselor guides candidates throughout this process.
Online MBA in Marketing Program Timeline and Fees
The Online MBA in Marketing program at Amrita Vishwa Vidyapeetham University offers a premium specialized degree with flexible payment options.
Duration: 2 Years (Minimum) to 4 Years (Maximum).
Category | Fee Type | Amount / Details |
For Indian Students | Monthly EMI | Rs. 9,583 per month; Zero Cost EMI |
Semester Fee | Rs. 55,000 | |
1-Year Fee | Rs. 1,04,500 (5% discount) | |
Total Tuition Fee | Rs. 2,20,000 | |
For Foreign Nationals | Semester Fee | Rs. 64,500 |
1-Year Fee | Rs. 1,22,550 (5% discount) | |
Total Tuition Fee | Rs. 2,58,000 | |
Additional Fees | Registration Fee | Rs. 500 |
Examination Fee | Rs. 2,500 per semester |
Online MBA in Marketing Program Scholarships at Amrita University
Amrita Online scholarships help eligible learners reduce program fees across categories.
Category | Eligible For | Scholarship |
Defence Personnel | All in service or retired | 20% |
Martyr’s | Wards of martyred soldiers | 20% |
Sports | Sports listed under IOC, IOA, AIU, MYAS | 25%–100% |
Divyang | Differently abled | 20% |
Amrita Vidyalayam | Selection process | 20% |
Amrita Alumni | CGPA: above 6 / above 7.5 | 10% / 20% |
Amrita Talent Hunt | National/International events recognized by the Board | 20% |
Note- Scholarships will be approved and then reviewed on a regular basis.
Career Paths After Online MBA in Marketing
Graduates are prepared for leadership roles in marketing and sales.
Top Job Roles
Job Role | Average Annual Salary (India) |
Growth Marketing Manager | INR 20.6 L |
Brand Manager | INR 19.3 L |
Marketing Manager | INR 13.2 L |
Digital Marketing Manager | INR 12.1 L |
Marketing Analyst | INR 12.0 L |
Sales Manager | INR 7.2 L |
Frequently Asked Questions
Yes, the Online MBA program is AICTE-approved, ensuring that the management education provided meets the quality standards set by regulatory authorities in India.
Yes, the degree is UGC-entitled and equivalent to a regular MBA. Graduates are eligible to apply for doctoral programs and research opportunities at universities in India and abroad.
The minimum duration of the program is two years, but students are allowed up to four years to complete the course, providing flexibility for working professionals.
International students are required to pay ₹64,500 per semester. The total tuition fee for the full two-year program is ₹2,58,000, offering a globally recognized MBA degree at a competitive cost.
Yes, Indian students can opt for an annual payment of ₹1,04,500. This option includes a 5% discount compared to the semester-wise payment plan.
No, a marketing background is not mandatory. Applicants only need a minimum of 50% marks in any undergraduate degree. The program begins with foundational management concepts before progressing to advanced marketing topics.
Yes, there is a non-refundable registration fee of ₹500 during admission. Additionally, an examination fee of ₹2,500 per semester is applicable.
Yes, Digital Marketing is offered as a key elective in Semester 3. The course focuses on online branding strategies, social media engagement, and digital campaign management, helping students understand modern marketing practices in the digital business environment.
Marketing Research is offered as a specialized elective in Semester 4. The course teaches methods to collect, interpret, and analyze market data, enabling students to make strategic decisions based on consumer insights and market trends.
Yes, Retail Marketing is available as an elective in Semester 3. The course focuses on retail strategies, store management, merchandising, and improving customer experience in both offline and online retail environments.
Data-Driven Marketing is a specialized elective offered in Semester 4. It focuses on using analytics and data insights to optimize marketing campaigns, personalize customer experiences, and measure campaign performance.
Yes, the program includes a mandatory capstone project in Semester 4. This project allows students to apply marketing strategies to solve real-world business problems and demonstrate their practical understanding.
Live sessions are usually conducted for one hour per week for each course. These sessions are typically scheduled on weekends or after working hours to ensure that working professionals can attend conveniently.
Examinations are conducted online through a secure computer-enabled proctored system. This allows students to take exams from home while ensuring academic integrity through remote monitoring.
The program is delivered by experienced faculty members from Amrita University along with industry practitioners. This combination ensures students receive both theoretical knowledge and practical market insights.
Graduates can pursue careers in industries such as Banking, Insurance, Information Technology, FMCG, Startups, and High-Tech companies. Marketing skills are applicable across a wide range of business sectors.
Yes, Soft Skills and Employability Skills are taught in Semester 1. These courses help students develop communication, leadership, negotiation, and professional skills required for successful marketing careers.
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