The Online Master of Business Administration with a specialization in Marketing Management from Charotar University of Science & Technology (CHARUSAT) is designed to equip learners with advanced strategic, analytical, and practical marketing skills. This program is delivered in a flexible online format for working professionals and non‑traditional learners who seek to enhance their career prospects in the marketing domain without attending on‑campus classes. CHARUSAT is a UGC‑entitled and AICTE‑approved university with NAAC A+ accreditation, offering globally recognized online degrees that align with industry requirements.
Program Outcomes
- Apply advanced marketing theories and tools to real‑world business challenges.
- Analyze consumer behavior and market trends for strategic planning.
- Develop integrated marketing communication plans.
- Lead digital, social media, and brand management initiatives.
- Make data‑driven decisions that enhance customer engagement and profitability.
Why Choose Online MBA Marketing Management at Charotar University of Science & Technology
The Online MBA in Marketing Management is ideal for learners who want to balance career, work, and studies. The program emphasizes a hybrid blend of theoretical knowledge and practical application through industry‑aligned content and digital learning resources.
Flexible Online Learning: Study at your own pace using an interactive Learning Management System.
Industry‑Relevant Curriculum: Covers key marketing areas like consumer behavior, brand management, and digital marketing.
Dedicated Support: Online mentors and academic coordinators assist students throughout the course.
Accredited Program: UGC‑entitled and AICTE‑approved with NAAC A+ status.
Career Advancement: Prepares students for managerial and leadership roles in marketing.
Suitable Candidates
This online MBA is suitable for:
Working Professionals: Those seeking career growth in marketing without leaving their jobs.
Entrepreneurs: Business owners who want to apply strategic marketing skills.
Marketing Aspirants: Individuals aiming for specialized roles in advertising, branding, and digital marketing.
Career Switchers: Graduates from other streams wishing to transition into the marketing field.
Online MBA Marketing Management: Curriculum
The online MBA spans 2 years with a total of 100 credits, covering core and specialization subjects.
Semester I
Managerial Economics
Business Analytics
Critical Thinking and Case Analysis
Managerial Communication
Financial Accounting
Management Process and Organizational Behaviour
Introduction to Computers and IT
Semester II
Research Methods for Management
Costing and Control Systems
Human Resource Management
Financial Management
Marketing Management
Strategic Management
Semester III & IV – Marketing Management Specialization
Consumer Behaviour and Technology
Integrated Marketing Communication
Sales and Distribution Management
Product and Brand Management
Services Marketing
Digital and Social Media Marketing
Comprehensive Project / Industrial Training
Eligibility Criteria
To enroll in the Online MBA with Marketing Management specialization:
Candidate must hold a bachelor’s degree (any stream) from a recognized university.
There is no specific prior requirement for marketing background, but proficiency in English is necessary.
Admission is based on meeting CHARUSAT’s eligibility and regulatory criteria.
Fees and Duration
Duration: 2 Years (Online)
Total Fee: ₹75,000 per year (₹1,50,000 total)
The fees cover access to LMS content, digital study materials, and academic support.
Examination and certification costs may apply as per university norms.
Admission Process
To apply for the Online MBA Marketing Management:
Step 1: Visit CHARUSAT Online admission portal.
Step 2: Create an account with your email and phone number.
Step 3: Complete the online application form with required academic details.
Step 4: Upload scanned documents (degree certificate & ID proof).
Step 5: Pay the application and program fee online.
Step 6: University verifies documents and confirms enrollment.
Step 7: Gain login access to the online LMS and begin learning.
Placement Assistance
CHARUSAT Online offers placement support to its MBA students through:
Career Guidance: Resume building and interview preparation.
Industry Connect: Virtual job fairs and company networking opportunities.
Skill Enhancement: Additional certifications and workshops.
Job Alerts: Regular updates on marketing job openings.
Career Pathways After Online MBA Marketing Management
After completing the program, graduates can explore roles such as:
Job Role | Average Salary (India) |
Marketing Manager | ₹14 L PA |
Brand Manager | ₹15 L PA |
Digital Marketing Specialist | ₹5 L PA |
Sales Manager | ₹6 L PA |
Market Research Analyst | ₹9 L PA |
Source: Glassdoor
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