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Online Master of Business Administration in Marketing From Chitkara University

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Key Highlights: Online Master of Business Administration in Marketing

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Total fees: ₹2,00,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Completed graduation or equivalent qualification from a recognized university or institution.

NIRF Ranking: 78

Course Duration: 2 years

Address: Chandigarh, Punjab, India

Online Master of Business Administration in Marketing from Chitkara University, India

Venture into the field of Online Master of Business Administration in Marketing from Chitkara University, India. This is UGC-entitled / AICTE-approved / NAAC-accredited online MBA Marketing enables learners to acquire in-demand skills, industry-specific expertise and expand their understanding of diverse aspects of this versatile domain to excel in various roles.

The comprehensive curriculum of this online MBA with a focus on Marketing covers core industry relevant subjects, ensuring a strong foundation in both theory and practical application. Experience the flexibility of learning from anywhere with access to high-quality study materials, live and recorded classes by expert faculty, interactive discussion forums, e-libraries, case studies, quizzes, etc., enabling you to learn at your own pace while staying connected to a vibrant academic community.

Online Master of Business Administration in Marketing from Chitkara University - Overview

Chitkara University’s online MBA in Marketing is a great choice for both entry- and mid-level professionals who want to grow into leadership roles, as well as experienced marketers looking to update their skills in the digital age. The course covers core business principles along with modern marketing concepts like digital marketing, branding, and consumer behavior. Students also learn to use popular marketing tools and frameworks to build strong customer relationships and run effective campaigns.

Top Reasons to Pursue an Online MBA in Marketing at Chitkara University

Chitkara University allows students to take courses from anywhere at any time. Besides this, the university provides several benefits, such as:

An Internationally Acclaimed University

Chitkara University is UGC-recognized and NAAC-accredited with an A+ rating. Moreover, it earned a spot in global rankings, including QS World University Rankings and Times Higher Education World University Rankings. These recognitions reflect that the university offers quality education, thereby enhancing students' learning experience.

Industry-Experienced Faculty

Chitkara University provides highly qualified academicians and industry experts for its online courses. When it comes to MBA in Marketing, the teaching professionals have extensive work experience at companies like Netflix and Amazon. Furthermore, students have an opportunity to learn digital marketing from corporate leaders.

Skill Enhancement Through Industry-Approved Curriculum

Chitkara University’s online course curriculum is designed with the approval of top companies and industry experts. This means the course imparts industry-relevant knowledge that meets the needs of the current job market. In the case of the online MBA in Marketing, the CXOs of top digital brands endorse the curriculum. The curriculum covers tools such as Ahrefs, Facebook Ads, and Google Keyword Planner, providing students with exposure to practical marketing skills.

Mastery of AI Skills for Business Operations

The university not only offers knowledge in core subjects but also provides students with exposure to AI technology. The course offers a minor specialization in AI in Business that focuses on enhancing business operations using AI tools. By using these tools, students learn how to make better business decisions, simplify processes, and improve business growth.

Exposure to Top-Notch Online Content

The university, in partnership with platforms like Coursera and companies like EY, provides students with access to certifications, courses, and case studies. This allows them to expand their subject knowledge and gain industry-relevant skills. Students can access this world-class content at no additional cost.

What Makes an MBA in Marketing Worth Pursuing Today

An MBA in Marketing improves analytical and leadership skills, which are essential for a career in the marketing field. Besides this, the course offers other advantages, such as: 

Diverse Skills

The program covers a wide range of subjects, like digital marketing, finance, operations, and business principles. These subjects help students to develop a versatile skill set, allowing them to pursue a broad range of job roles. Some of the job roles include brand manager, sales manager, and marketing manager.

Rapid Career Progress

Marketing and finance are some of the high-paying MBA specializations. An MBA graduate with a Marketing specialization can seamlessly transition into senior roles within a few years. As a result, graduates can attain career progression in the early stages of their careers.

Creates Professionals for Marketing Jobs

Every industry, irrespective of its domain, requires marketing professionals. For instance, FMCG and retail industries often launch new products in the market and require marketing professionals to promote them. This course helps students build core marketing skills, preparing them to take on roles across a wide range of industries.

Online MBA in Marketing Fees at Chitkara University

The Chitkara University online MBA in Marketing fees is Rs 2,00,000 (full course fee). Students can also pay the fee in installments by paying ₹50,000 each semester. Moreover, the university offers an EMI option, which is Rs 6,000 per month.

Chitkara University Online MBA in Marketing Eligibility Criteria

The eligibility criteria for the online MBA in Marketing course are the completion of graduation. Students must have a bachelor’s degree or equivalent from a recognized university.

Key Steps in Admission Process

Chitkara University’s online MBA in Marketing admission process is straightforward. Here is the step-by-step process.

  • Students must choose the course that aligns with their interests and career goals. 
  • Next, they must complete the application form by entering the relevant details.
  • Students then need to pay the fees to secure a spot. After that, students can submit the form and complete the registration.
  • After completing the above steps, students need to wait for confirmation details.

 Career Paths Students Can Explore After Graduation

Graduates with an MBA in Marketing from Chitkara University can explore a variety of roles, from entry to senior-level positions. Here are some of the potential job roles:

  • Digital Marketing Analyst: An MBA in Marketing equips students with analytical skills, which are necessary to excel in this role. A digital marketing analyst assesses an organization’s digital marketing performance and develops strategies accordingly to improve the performance.
  • Social Media Copywriter: An MBA in Marketing teaches students brand positioning and messaging, which are necessary for writing effective social media content. A social media copywriter is responsible for creating effective social media content for an organization on different platforms.   
  • Search Engine Marketing Strategist: Responsible for creating search engine marketing strategies to improve the company website's online visibility.
  • Brand Manager: An MBA in Marketing equips students with leadership and management skills that are essential for brand managers. A brand manager makes sure that the products or services under them align with the needs of the customers.
  • Chief Marketing Officer (CMO): An MBA in Marketing teaches students about business operations and how to lead marketing teams. Knowing these is necessary to effectively perform in this role. A Chief Marketing Officer is responsible for managing all the activities associated with the marketing department.

Frequently Asked Questions

Yes — Chitkara University's Online Master of Business Administration in Marketing is UGC-entitled and holds the same academic value as an on-campus MBA. The program is fully recognized both in India and internationally, backed by NAAC A++ accreditation — the highest rating awarded in India.

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