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Online MBA Plus (Marketing Management)
Kurukshetra University Online
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Kurukshetra University, established in 1956, has evolved from a single Sanskrit department into a prestigious institution known for academic excellence, research, and its rich educational legacy.
Kurukshetra University Accreditation
The Online MBA Plus in Marketing Management from Kurukshetra University combines management education with analytics-focused learning, offering a UGC-entitled degree from a NAAC Grade A++ university.
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Online MBA Plus Overview
The Online MBA Plus in Marketing Management from Kurukshetra University is a 2-year management course designed to develop skills in marketing management, consumer behavior, digital marketing, brand management, sales management, market research, and strategic marketing management. The program combines core management concepts with specialized marketing studies to help students understand customers, markets, brands, and business growth strategies. Its flexible online format, including live and recorded classes, allows students to learn while balancing their professional commitments.
This Program May Be Right for You If
- Marketing-focused curriculum covering marketing management, consumer behavior, digital marketing, brand management, sales management, market research, and strategic marketing
- Flexible online learning with live and recorded classes
- Develops communication, analytical, leadership, market research, sales, branding, and digital marketing skills
- UGC-entitled Online MBA Plus in Marketing Management from a NAAC A++ rated university
This Program May Not Be Right for You If
- Prefer offline and classroom-based MBA programs
- Are looking for a program focused completely on finance, accounting, human resource management, or technical areas
- Do not prefer independent studies or online academic activities
What Sets This MBA Apart?
Build management and marketing skills through a flexible, UGC-accredited Online MBA Plus program.
Marketing Curriculum
Study marketing management, consumer behavior, market research, sales, branding, and strategic marketing.
Live & Recorded Lectures
Learn through live and recorded lectures for flexible online learning.
Marketing Skills
Develop communication, analytical, leadership, sales, and customer relationship skills.
Digital Marketing
Learn digital marketing, social media, advertising, branding, and online customer engagement.
Expert Faculty
Learn from experienced faculty with academic guidance and learner support.
Flexible Education
Study online while managing work, business, and other personal commitments.
Practical Projects
Apply marketing concepts through projects, assignments, market research, and case studies.
Job Prospects
Prepare for roles such as Marketing Manager, Brand Manager, Sales Manager, and Digital Marketing Executive.
Who Should Apply?
Ideal for graduates and professionals seeking marketing and management skills for career growth.
Build expertise in marketing management, consumer behavior, branding, sales, and market research.
Upskill in marketing and management while continuing your professional career.
Prepare for roles such as Marketing Manager, Brand Manager, Sales Manager, and Digital Marketing Executive.
Transition into marketing, sales, branding, digital marketing, and business development roles.
Develop marketing, customer management, and decision-making skills for managing teams and businesses.
Build a strong foundation in marketing and management for further studies and professional growth.
Why Choose This Online MBA Plus?
Marketing Foundation
Build Core Knowledge
- •Marketing management
- •Consumer behavior
- •Market research
Learn marketing management, consumer behavior, market research, and customer analysis.
Marketing Skills
Develop Business Skills
- •Brand management
- •Communication
- •Sales skills
Develop communication, leadership, sales, analytical, and customer relationship skills.
Industry Applications
Apply Marketing Skills
- •Digital marketing
- •Advertising
- •Social media
Apply marketing knowledge across digital campaigns, advertising, branding, and engagement.
Leadership Growth
Lead Marketing Teams
- •Leadership
- •Decision making
- •Strategic thinking
Strengthen leadership and strategic decision-making skills for marketing management.
Career Opportunities
Grow Your Career
- •Marketing manager
- •Brand specialist
- •Digital marketer
Prepare for careers in marketing, branding, sales, digital marketing, and market research.
Online MBA Plus in Marketing Management Curriculum
| Type| | Subjects |
|---|---|
| Core| | Management Process and Organizational Behaviour |
| Core| | Fundamentals of Statistics for Business Decision |
| Core| | Managerial Economics |
| Core| | Financial Accounting |
| Core| | Business Communication |
| Core| | Indian Economy and Business Environment |
Skills Learned
Pedagogy and Student Support
Attendance Policy
Students are encouraged to attend live sessions regularly. Examination eligibility and attendance are governed by the university's latest academic regulations.
Online MBA Plus in Marketing Management from Kurukshetra University: Program Overview
Find answers about the Online MBA Plus in Marketing Management, including its curriculum, learning resources, skills, practical exposure, career opportunities, and higher study options.
Yes, Kurukshetra University is UGC-entitled and accredited with NAAC A++. The Online MBA Plus in Marketing Management provides recognized management education through flexible online learning.
Get a chance to work with leading recruiters
Explore opportunities through The Kurukshetra University placement partners.
Career Paths After Online MBA Plus in Marketing Management
Build a career in marketing, digital marketing, branding, sales, market research, and business development.
Marketing Executive
Support marketing campaigns, customer engagement, market research, and promotional activities.
₹3.6 L/yr - ₹4 L/yr
Avg Salary
Digital Marketing Executive
Manage digital campaigns, social media activities, online content, and customer engagement.
₹3.3 L/yr - ₹3.6 L/yr
Avg Salary
Brand Executive
Support brand strategy, positioning, campaigns, customer insights, and brand communication.
₹5.3 L/yr - ₹5.8 L/yr
Avg Salary
Market Research Analyst
Analyze market trends, customer preferences, competitors, and research data to support decisions.
₹4.3 L/yr - ₹4.8 L/yr
Avg Salary
Sales Manager
Manage sales teams, customer relationships, targets, sales strategies, and business growth.
₹7.1 L/yr - ₹7.9 L/yr
Avg Salary
Brand Manager
Develop brand strategies, manage campaigns, analyze market trends, and strengthen brand positioning.
₹18.3 L/yr - ₹20.2 L/yr
Avg Salary
Marketing Manager
Plan marketing strategies, manage campaigns, analyze performance, and drive business growth.
₹12.6 L/yr - ₹14 L/yr
Avg Salary
Digital Marketing Manager
Lead digital marketing strategies, campaigns, performance analysis, and online customer acquisition.
₹11 L/yr - ₹12.1 L/yr
Avg Salary
Why Choose KU Online MBA Plus?
Build marketing and management skills through flexible learning, practical projects, expert guidance, and a UGC-entitled MBA.
| Feature | KU Online MBA Plus | Other Online MBA Programs |
|---|---|---|
| UGC-Entitled Degree | Varies | |
| Accreditation | NAAC A++ | Varies |
| Curriculum | Marketing-Focused MBA | General MBA |
| Specialization | Marketing Management | Varies |
| Learning Mode | Live & Recorded Classes | Limited |
| Student Support | 24x7 Academic Support | Varies |
| Faculty Guidance | Experienced Faculty | Varies |
| Skill Development | Marketing & Leadership Skills | Limited |
| Learning Flexibility | Flexible Online Learning | Varies |
UGC-Entitled Online MBA Plus Degree with NAAC A++ accredited university credentials.
KUK Online: A Degree That Offers More Than Academics
Kurukshetra University Sample Degree
Online MBA Plus in Marketing Management Fees
First Semester Fee
INR 31,045
Inclusions
INR 31,045 for the first semester
Includes the applicable first-semester program fee
Pay semester-wise for greater flexibility
Semester Fee
INR 29,600
Inclusions
INR 29,600 from the second semester onwards
Applicable for subsequent semesters
Continue with semester-wise payments
Total Program Fee
INR 1,19,845
Inclusions
INR 1,19,845 for the complete Online MBA Plus in Marketing Management program
Covers the complete 2-year program
Fee payable as per the university's payment schedule
Simple & Seamless Admissions
Register Online
Sign up on the Kurukshetra University admission portal using your email ID and mobile number.
Complete Application
Fill out the online application form with your personal, academic, and contact details.
Upload Documents
Upload your photograph, signature, graduation marksheets, and other required documents.
Document Verification
The university verifies your documents and confirms your eligibility for the Online MBA Plus in Marketing Management.
Pay Fees & Start Learning
Pay the admission fee online to confirm enrollment and receive your LMS login credentials.
Register Online
Sign up on the Kurukshetra University admission portal using your email ID and mobile number.
Complete Application
Fill out the online application form with your personal, academic, and contact details.
Upload Documents
Upload your photograph, signature, graduation marksheets, and other required documents.
Document Verification
The university verifies your documents and confirms your eligibility for the Online MBA Plus in Marketing Management.
Pay Fees & Start Learning
Pay the admission fee online to confirm enrollment and receive your LMS login credentials.
Eligibility Criteria
Applicants must have completed 10+2 and hold a bachelor's degree from a recognized university.
Candidates must satisfy the eligibility criteria prescribed by Kurukshetra University for admission.
Other Online MBA Specializations
Frequently Asked Questions
Find answers to common questions about Kurukshetra University's Online MBA Plus in Marketing Management.
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