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Online MBA Plus in Marketing Management From Kurukshetra University

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

Apply Now!

Online MBA Plus in Marketing Management: Key Highlights

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Total fees: ₹1,19,845

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Graduation from recognized University

NIRF Ranking: 101-150

Course Duration: 2 years

Address: Thanesar, Haryana, India

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Kurukshetra University Accreditation
Backed by reputed accreditations, Kurukshetra University ensures credibility and quality in its Online MBA Plus in Marketing Management program.
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Online MBA Plus in Marketing Management: Curriculum

Core Business Functions

Gain knowledge of essential management disciplines, including marketing, finance, HR, and operations.

  • Human Resource Management: Learn talent management, employee relations, and organizational development.
  • Computer Applications in Management: Understand the use of technology and software in business operations.
  • Marketing Management: Study consumer behavior, market segmentation, and marketing strategies.
  • Financial Management: Learn financial planning, investment decisions, and risk management.
  • Business Research Methods: Develop research and analytical skills for business problem-solving.
  • Production and Operations Management: Understand processes, quality management, and operational efficiency.

Advanced Marketing Strategies

Develop specialized marketing expertise through digital marketing, branding, analytics, and strategic management.

  • Summer Training / Project Work: Gain practical exposure through industry-based projects.
  • Digital Marketing: Learn SEO, social media, content marketing, and online advertising strategies.
  • Advertising Management: Explore advertising planning, media selection, and campaign execution.
  • Marketing Research and Analytics: Analyze consumer data and market trends for informed decision-making.
  • Strategic Brand Management: Build and manage strong brand identities and positioning strategies.
  • Optimization Models for Business Decisions: Apply quantitative techniques to improve business outcomes.
  • Strategic Management: Learn long-term planning and competitive business strategies.

Marketing Leadership & Business Growth

Focuses on advanced marketing concepts, entrepreneurship, ethics, and specialized market segments.

  • Services Marketing: Understand marketing strategies for service-based industries.
  • Strategic Marketing: Develop comprehensive marketing plans for competitive advantage.
  • Business Marketing: Learn B2B marketing strategies and relationship management.
  • Entrepreneurship Development: Explore business creation, innovation, and startup management.
  • Comprehensive Viva-Voce: Demonstrate knowledge gained throughout the program.
  • Business Ethics and Corporate Governance: Understand ethical practices and responsible business leadership.
  • Rural and Agri-Business Marketing: Study marketing opportunities in rural and agricultural sectors.

Who Is This Program For?

Ideal learners

    Graduates who want to build careers in marketing, brand management, digital marketing, advertising, sales, or market research

    Working professionals aiming to strengthen their marketing knowledge, strategic thinking, and business management skills

    Aspiring marketing managers and business leaders interested in consumer behavior, branding, and growth strategies

    Entrepreneurs and business owners looking to improve customer acquisition, brand positioning, and market expansion

    Fresh graduates and professionals who want to gain specialized marketing expertise while advancing their managerial capabilities

Online Online MBA Plus in Marketing Management from Kurukshetra University, India

Venture into the field of Online Online MBA Plus in Marketing Management from Kurukshetra University, India. This is UGC-entitled / AICTE-approved / NAAC-accredited online MBA Marketing Management Plus enables learners to acquire in-demand skills, industry-specific expertise and expand their understanding of diverse aspects of this versatile domain to excel in various roles.

The comprehensive curriculum of this online MBA with a focus on Marketing Management Plus covers core industry relevant subjects, ensuring a strong foundation in both theory and practical application. Experience the flexibility of learning from anywhere with access to high-quality study materials, live and recorded classes by expert faculty, interactive discussion forums, e-libraries, case studies, quizzes, etc., enabling you to learn at your own pace while staying connected to a vibrant academic community.

Online MBA Plus in Marketing Management from Kurukshetra University: Program Overview

The Online MBA Plus in Marketing Management from Kurukshetra University is a cutting-edge, application-driven management program designed for professionals aspiring to lead in today’s dynamic business landscape. Combining rigorous academic theory with intensive hands-on training, this program prepares learners to navigate the complexities of global markets, consumer behavior, and digital marketing strategies.

Delivered entirely online, this program offers the flexibility to gain high-level managerial expertise without disrupting your professional routine. By integrating core management principles with modern digital tools, Kurukshetra University ensures that students are not only academically proficient but also industry-ready from day one.

What You Learn?

The Online MBA Plus in Marketing Management focuses on bridging the gap between classroom theory and real-world execution. Students develop advanced skills in:

  • Strategic Marketing Management: Understand market segmentation, brand positioning, and competitive strategy.
  • Digital & Performance Marketing: Master SEO, social media marketing, content strategy, and data-driven advertising.
  • Consumer Behavior & Analytics: Learn to interpret customer data to drive business decisions using modern analytical tools.
  • Tool-Based Proficiency: Gain practical expertise in essential business software such as Excel, Tableau, and Power BI.
  • Generative AI in Business: Solve complex marketing challenges and optimize productivity using cutting-edge Gen AI tools.
  • Professional Leadership: Enhance soft skills through specialized sessions on communication, negotiation, and team management.

Why Choose MBA Plus?

What sets the "MBA Plus" apart is the focus on career-long impact beyond the traditional syllabus:

  • Live Industry Projects: Get a front-row seat to real business scenarios by solving actual brand challenges under the guidance of industry experts.
  • Career Readiness Support: Stand out in the job market with dedicated resume-building workshops, interview preparation tips, and professional branding sessions.
  • Expert-Led Masterclasses: Gain actionable insights from industry veterans on topics like building a successful sales career, leveraging AI for marketing automation, and navigating global market trends.
  • Flexible Learning: Engage with high-quality course materials and live sessions anytime, anywhere, perfectly suited for working professionals.

Recognition and Value

Offered by a UGC-recognized university with NAAC A++ accreditation, the Online MBA Plus in Marketing Management holds significant weight with employers, government organizations, and multinational corporations. The program follows a modern, outcome-based curriculum designed to meet the demands of the current corporate world, providing a solid foundation for managerial roles and entrepreneurial ventures.

Job Profiles for Online MBA Plus in Marketing Management

Graduates of this program are equipped to pursue high-growth career paths across various sectors:

Career Prospects & Salary Insights

Job ProfileAnnual Salary Range (INR)
Brand Manager₹ 19.1 Lakh
Digital Marketing Manager₹ 11.7 Lakh
Sales Manager₹ 7.4 Lakh
Marketing Analyst₹ 9.4 Lakh
Product Manager₹ 22.9 Lakh
Content Marketing Lead₹ 11.4 Lakh
Performance Marketing Manager₹ 15.3 Lakh
Marketing Consultant₹ 12.8 Lakh

Why Online MBA Plus in Marketing Management from Kurukshetra University is Better Than Other Programs?

Hands-on Experience

Practical Tool-Based Learning

Entrepreneurial Growth

Soft Skills Training

Accreditation & Recognition

Career & Research Readiness

Working Professional Friendly

Value for Investment

Online MBA Plus in Marketing Management from KUK Online

Live projects with industry leaders like Uber & Cultfit

Master essential tools: Excel, Power BI, and Tableau

Exclusive startup bootcamp to ideate, build, and pitch

34+ hours of practical communication & problem-solving training

NAAC A+ accredited university with UGC-DEB recognition

Comprehensive support for resumes, and mock interviews.

Flexible learning modes designed for career continuity

High-impact, affordable program with strong ROI

Other Programs

Programs often lack real-world application

Curriculum restricted to theoretical frameworks

No focus on entrepreneurial or startup skills

Lack of focus on behavioral and interpersonal skills

Accreditation quality and recognition status vary widely

Limited or generic career guidance and research exposure

Rigid schedules that hinder work-life balance

High fees without commensurate industry value

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Live + Recorded Classes

Online MBA Plus in Marketing Management Fees

24 Months
Program Fee
INR 1,19,845*

Inclusions

Online MBA Plus in Marketing Management
Degree from Kurukshetra University
Includes non-refundable registration fee of ₹1,000 in Semester 1
Re-appear exam fee: ₹500 per subject
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Admission Process

The admission process for the Online MBA Plus in Marketing Management at Kurukshetra University is conducted online and typically involves the following steps: 

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Frequently Asked Questions

Yes. The program is offered by Kurukshetra University, which is UGC-recognized and holds NAAC A++ accreditation, ensuring the degree is widely accepted by government organizations, multinational corporations, and private sector employers.

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  1. YourDegree is a counselling and exploring platform and is designed to facilitate students in exploring, choosing, and applying for educational programs.

  2. Students will directly apply to the university, and all admission and post-procedure activities .