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Online MBA in Digital Marketing and E-Comm From Manav Rachna Institute

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

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Key Highlights: Online Master of Business Administration in Digital Marketing and E-Commerce

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Total fees: ₹1,20,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Candidate must have secured 50% in graduation.

NIRF Ranking: 96

Course Duration: 2 years

Address: Faridabad, Haryana, India

Online Master of Business Administration in Digital Marketing and E-Commerce from Manav Rachna International Institute of Research & Studies, India

Venture into the field of Online Master of Business Administration in Digital Marketing and E-Commerce from Manav Rachna International Institute of Research & Studies, India. This is UGC-entitled / AICTE-approved / NAAC-accredited online MBA Digital Marketing and E-Commerce enables learners to acquire in-demand skills, industry-specific expertise and expand their understanding of diverse aspects of this versatile domain to excel in various roles.

The comprehensive curriculum of this online MBA with a focus on Digital Marketing and E-Commerce covers core industry-relevant subjects, ensuring a strong foundation in both theory and practical application. Experience the flexibility of learning from anywhere with access to high-quality study materials, live and recorded classes by expert faculty, interactive discussion forums, e-libraries, case studies, quizzes, etc., enabling you to learn at your own pace while staying connected to a vibrant academic community.

Online Master of Business Administration in Digital Marketing and E-Commerce From Manav Rachna International Institute of Research & Studies - Overview

Manav Rachna International Institute of Research and Studies (MRIIRS) accredited with NAAC A++, recognized by UGC, and ranked 96 in NIRF 2026 offers an Online MBA in Digital Marketing and E-Commerce to help you master online market engagement and digital business strategies. This program is designed to give you the skills and confidence to thrive in today’s fast-paced digital world.

What You Can Expect:

  • Understanding digital channel planning methodologies
  • Learning customer journey mapping in online environments
  • Exposure to marketplace operations and platform dynamics
  • Development of campaign measurement interpretation skills
  • Evaluation of online business growth strategies

Why Choose the Online MBA in Digital Marketing and E-Commerce at Manav Rachna International Institute of Research and Studies

The Online MBA in Digital Marketing and E-Commerce at MRIIRS prepares learners to manage digital initiatives aligned with evolving consumer and platform-based business models.

Key Advantages:

What You Get

Why It Matters

Specialised MBA focused on digital commerce

Supports modern marketing roles

Online brand management understanding

Strengthens customer engagement

Flexible learning designed for professionals

Maintains work-study balance

Exposure to evolving digital policy and ethics

Encourages compliant and responsible online practices

Who This Program Is For

  • Marketing graduates targeting digital domains
  • Professionals moving into online marketing roles
  • Entrepreneurs building e-commerce ventures
  • Learners interested in digital business strategy
  • Candidates planning advanced marketing studies

Curriculum of Online MBA in Digital Marketing and E-Commerce at Manav Rachna International Institute of Research and Studies

Generally, the subjects typically found in an Online MBA for Digital Marketing and E-Commerce:

Core Business Subjects

  • Marketing Management
  • Financial Management
  • Strategic Management
  • Business Analytics

Digital Marketing Subjects

  • Search Engine Optimisation (SEO)
  • Performance Marketing (SEM/PPC)
  • Social Media Marketing
  • Content and Email Marketing
  • Mobile and Affiliate Marketing

E-Commerce and Tech Subjects

  • E-Commerce Store Management
  • Supply Chain and Logistics
  • Digital Law and Ethics
  • Customer Relationship Management (CRM)

Note: The detailed curriculum for the program is not available on the website. For the most updated and comprehensive information, please contact the university directly.

Learning Outcomes

The learners will get to achieve the following after pursuing an MBA in Digital Marketing and E-commerce:

  • Ability to design integrated digital marketing strategies
  • Understanding of e-commerce business and revenue models
  • Proficiency in managing digital customer engagement journeys
  • Capability to analyse online marketing performance metrics
  • Knowledge of digital brand positioning and visibility planning
  • Awareness of ethical, legal, and regulatory considerations in digital commerce

Eligibility Criteria to Enrol in Online MBA in Digital Marketing and E-Commerce

Admission criteria to apply for the Online MBA in Digital Marketing and E-Commerce:

  • Domestic Applicants

Bachelor’s degree from a recognised Indian university

  • International Applicants

Bachelor’s degree with a valid international passport

Admission Procedure for Online MBA in Digital Marketing and E-Commerce at MRIIRS

Getting started is simple with a step-by-step:

  1. Visit the official Manav Rachna Online Admission Portal.
  1. Fill out the online application form and submit it.
  1. Upload your scanned documents and personal details.
  1. Make a secure online payment for the application/program fee.
  1. Once your documents are verified, you’ll receive your admission confirmation.

Documents Required:

  • Recent passport-size photograph
  • Educational certificates

Duration and Fee of Online MBA in Digital Marketing and E-Commerce

Take a look at the fee structure for the Online MBA at Digital Marketing and E-commerce program from MRIIRS.

Fee Category

Duration

Semester Fee

Annual Fee

Total Fee

Domestic Learners

2 Years

₹41,999 (1st Semester)

₹32,000 (Other Semesters)

₹69,999 (1st Year

₹60,000 (2nd Year)

₹1,27,839 (Lumpsum)

International Learners

2 Years

NA

$1,200

$2,280 (Lump sum)

Notes:

  • Students can choose to pay semester-wise, year-wise, or in one lump sum.
  • EMI payment options are available (starting monthly ₹ 4713 offered).

The detailed fee structure of this specialisation is not provided. Kindly contact the university for precise information.

Learning Format and LMS Features at MRIIRS

These features create a structured, flexible, and engaging online learning experience, combining classroom-like interaction with the convenience of self-paced progress.

  • Live online classes with experienced faculty instruction
  • Recorded sessions shared for learners who miss live classes
  • Weekend interactive webinars and expert-led sessions
  • Continuous engagement via assignments and discussions
  • AI-enabled assessment platforms and tools

Career Opportunities after an Online MBA in Digital Marketing and E-Commerce

An Online MBA in Digital Marketing and E-Commerce opens doors to diverse career paths, including high-paying marketing management roles. With experience, your earning potential grows significantly, offering strong prospects and long-term opportunities in the ever-evolving digital industry.

Job Title

Average Annual Salary

Brand Manager

₹13.5 LPA

SEO/SEM Expert

₹6.5 LPA

Social Media Strategist

₹3.3 LPA

Digital Marketing Manager

₹8.5 LPA

E- Commerce Specialist

₹6.0 LPA

Placement Assistance of Manav Rachna International Institute of Research and Studies

Manav Rachna Online connects learners with the corporate world through its Career Resource Centre (CRC), offering career counselling, mentorship, and recruitment opportunities with top organisations.

Support You Get:

  • Personalised career guidance and counselling
  • Resume building and interview preparation
  • Industry-focused webinars and skill workshops
  • Job fairs and campus recruitment drives
  • Corporate projects and one-on-one mentoring

Top Recruiters of Manav Rachna International Institute of Research and Studies

When you choose an Online MBA in Digital Marketing and E-Commerce at MRIIRS, you’re opening doors to some of the biggest global brands that dominate the digital space. These industry leaders are known for innovation, growth, and creating incredible career opportunities for skilled professionals like you.

Some Top Recruiters:

  • Facebook
  • Amazon
  • Zomato
  • LinkedIn
  • Netflix
  • Flipkart
  • Google

Frequently Asked Questions

Yes — Manav Rachna International Institute of Research & Studies's Online Online Master of Business Administration in Digital Marketing and E-Commerce is UGC-entitled and holds the same academic value as an on-campus MBA. The program is fully recognized both in India and internationally, backed by NAAC A++ accreditation — the highest rating awarded in India.

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