online MBA in Marketing From Manav Rachna International Institute of Research & Studies

Manav Rachna University aims to provide a high-quality, world-class education ecosystem with a focus on academic excellence. To make learning more flexible, the university has a digital arm, Manav Rachna Online, which offers a wide range of online degrees. One of its programs is the online MBA in Marketing, made for fresh graduates, working professionals, and entrepreneurs. The course provides a comprehensive curriculum, covering major aspects of the field, including consumer behavior, digital marketing, and marketing analytics. 

Top Benefits of Pursuing an Online MBA in Marketing from Manav Rachna

Manav Rachna University is nationally and globally recognized. Besides this, there are other reasons for students to study an online MBA in Marketing from this university. These include:

Maintains High Standards of Education

Manav Rachna is an NAAC-accredited university with an A++ grade. An NAAC-accredited university is a university that has met certain standards of quality in higher education. As a result, students can expect an excellent learning environment and educational experience.

Skill Development in Critical Areas of Business

The online MBA in Marketing from Manav Rachna University teaches students how to plan and execute marketing strategies. Additionally, the students learn how to blend marketing strategies with business objectives to create brand value for an organization.

Industry Knowledge Expansion 

Students get the opportunity to interact with marketing veterans and industry experts. This allows them to gain deep insights into the industry, thereby expanding their knowledge.

Up-to-Date Curriculum 

Manav Rachna’s online MBA in Marketing syllabus covers Digital Marketing, which is one of the trending subjects in the marketing landscape. The subject teaches the key concepts in Digital Marketing, such as SEO, content writing, social media, and analytics. Students with Digital Marketing skills can explore some of the highly sought-after, high-paying job roles across various industries.

Exposure to the Latest Tools

The program develops practical skills in students by providing them access to the latest marketing tools. In addition to this, the online MBA in Marketing syllabus includes case studies that allow students to apply their theoretical knowledge in real-world scenarios. Students can also use the latest tools within case studies to understand how they function in a real-world business scenario. 

Key Program Objectives

Below are the key objectives the online course focuses on:

• The program aims to equip students with effective strategies to maintain customer satisfaction throughout the customer journey.
• The course aims to teach students to simplify the processes that a business uses for customer interaction.
• The program aims to encourage students to leverage digital platforms like social media channels for marketing and promotion.   

Top Reasons to Consider an MBA in Marketing 

Almost every industry requires marketing professionals, resulting in the creation of plenty of job opportunities. By pursuing an MBA in Marketing, students can take advantage of these job opportunities. Below are a few benefits of pursuing this course:

Career Acceleration

The MBA course equips students with management and leadership skills. These skills can lead to senior roles and management positions. Therefore, this course enables professionals to climb up the career ladder within a short period of time.

Knowledge Expansion

The course combines both business and market-specific subjects. The inclusion of the market-specific electives expands the knowledge beyond core concepts. The combination of subjects leads to a wide range of careers for students to explore.

Makes Students Job-Ready

The program includes projects and case studies, equipping students with practical skills. Plus, they learn how to solve problems, communicate effectively, and think analytically. All these skills prepare students for their future jobs.

Manav Rachna’s Online MBA in Marketing Fees for Indian Students

The online MBA in Marketing fees for Indian students is Rs 1,27,839 (full program fee). Students have the option to pay the fee in installments. The EMI starts from Rs 4,156 per month.

Essential Academic Requirements for the Course

Manav Rachna’s online MBA in Marketing eligibility criteria for Indian students is a Bachelor’s degree. Students must have a Bachelor’s degree of a minimum of three years duration from a recognized institution.

Complete Guide to Applying to the Online Program

Manav Rachna’s online MBA in Marketing admission process is simple. Here is the step-by-step process:

• Students must visit the university’s website. On the website, students must click on the “Apply Now” button for registration.
• Next, students must complete the application form. They must enter their personal and educational details. After that, students must submit the application form.

• Once done, students must pay the fees. They can pay the fees using digital payment methods.

• After fee payment, the concerned authorities verify the uploaded documents. If approved, the onboarding process begins.

Best 5 Job Roles for Marketing Graduates

The online MBA in Marketing leads to a variety of job roles across industries like retail, FMCG, and healthcare. Here is a list of a few job roles:

• Digital Marketing Manager: Responsible for strategizing, developing, managing, and executing digital marketing campaigns for an organization.
• Brand Manager: A brand manager incorporates every strategy and tool to enhance a company’s public image.
• Advertising Manager: An advertising manager is responsible for creating and implementing advertising campaigns that target potential customers.
• Product Marketing Manager: A product manager studies a company’s product, identifies the key features, and creates marketing strategies to promote the product.
• Public Relations Specialist: Responsible for maintaining the positive image of the company. Plus, the role involves overseeing the media aspects of the company. 

List of Prominent Universities for Online MBA in Marketing

An MBA in Marketing is one of the most popular management courses. Given its popularity, several top universities offer an online MBA in Marketing course.

O.P. Jindal University

• O.P. Jindal University is one of India’s top-tier business schools. The university has many accolades to its name. It is one of the four private universities to receive “Institution of Eminence” status from the Government of India.
• The university offers an online MBA in Marketing that provides students with in-depth insights into marketing strategies.

Andhra University

• Andhra University, established in 1926, is one of the oldest universities in India. It is NAAC-accredited with an A++ grade and nationally and internationally ranked.
• It has an online learning platform, offering an online MBA in Marketing focusing on marketing trends, marketing strategies, and digital marketing.

Vivekananda Global University

• The university is part of the Bagaria Education Trust. The trust provides education in the rural areas of Rajasthan. The university offers online degree programs that follow an industry-oriented curriculum, providing high-quality education to students.
• It offers a UGC-entitled MBA in Marketing course that follows a curriculum aligned with the National Education Policy.

Jain University

• Jain University is a private university with NAAC accreditation and UGC recognition. Its digital arm, Jain Online, offers a wide range of courses across various disciplines, including MBA.
• One of the courses students can pursue is an online MBA in Marketing that teaches techniques to influence consumer buying decisions.

Suresh Gyan Vihar University

• Suresh Gyan Vihar University is a globally recognized university. Its online education platform leverages technology to offer online courses, providing flexible learning and tech-driven education.
• The university’s MBA in Marketing course equips students with diverse marketing-related skills, including leadership, negotiation, and strategic thinking.

Koneru Lakshmaiah University

• Koneru Lakshmaiah University is NAAC-accredited with an A++ grade. Additionally, the university secured the 28th rank among the top universities in India, according to NIRF Rankings.
• It offers an online MBA in Marketing program, covering key components of Marketing, including consumer behavior, digital marketing, CRM, and others.

Noida International University

• Noida International University secured an NAAC accreditation with a score of 3.44 on a scale of 4. It offers online programs that provide an enriching learning experience to students through innovative teaching methods.
• The university offers an MBA with a specialization in marketing. The course follows an industry-relevant curriculum consisting of case studies. The case studies help students gain practical experience.

Sharda University

• Sharda’s digital arm blends theoretical and practical knowledge, equipping students with skills to address challenges in their chosen fields. The university leverages technology to provide students with online materials that are accessible from anywhere.
• The university’s online MBA in Marketing teaches students how to influence consumer purchase decisions by analyzing consumers' needs and behavior.

Comprehensive Career Support Services 

Manav Rachna offers placement opportunities by connecting students with potential employers. In addition to this, the university provides career services like resume building, virtual career fairs, and counseling.