Online MBA (Digital Marketing) From Visveswaraiah Technological University
Flexible Learning Without a Career Break
Balance Work, Studies, and Personal Life
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Key Highlights: Online Master of Business Administration (Digital Marketing)
Recognised & accredited: UGC, AICTE
Minimum Eligibility: Candidate must have secured 50% in graduation.
NIRF Ranking: 50
Course Duration: 2 years
Address: Belgaum, Karnataka, India
Online Master of Business Administration (Digital Marketing) from Visveswaraiah Technological University, India - Overview
Build a strong foundation in business management while mastering modern marketing strategies with the Online Master of Business Administration (Digital Marketing) offered by Visveswaraiah Technological University. This program is UGC-entitled and designed to provide flexible, industry-relevant education through a fully online learning platform. It enables learners to gain expertise in digital marketing tools, analytics, and strategic decision-making while studying from anywhere.
Program Outcomes
- Digital Marketing Expertise: Master SEO, SEM, social media, and content strategies.
- Analytical Skills: Learn to interpret data using web analytics and performance tools.
- Strategic Thinking: Develop marketing strategies aligned with business goals.
- Professional Competence: Build skills for real-world campaigns and brand management.
Why Choose Online Master Of Business Administration (Digital Marketing) at Visveswaraiah Technological University
Below are the reasons why you should choose Online Master Of Business Administration (Digital Marketing) at Visveswaraiah Technological University:
- Flexible Learning: The online mode allows students to learn at their own pace while balancing work and personal commitments.
- Industry-Focused Curriculum: Covers advanced digital marketing tools like SEO, Google Ads, and analytics platforms.
- Technology-Enabled Learning: Access to LMS, recorded lectures, live sessions, and digital resources.
- Career-Oriented Approach: Focus on practical skills, case studies, and real-world marketing applications.
Suitable Candidates
- Aspiring Digital Marketers: Individuals who want to build a career in SEO, social media marketing, PPC, and online branding.
- Working Professionals: Those looking to upgrade their skills and move into managerial or digital roles.
- Entrepreneurs: Business owners aiming to grow their brand using digital platforms and strategies.
- Fresh Graduates: Students seeking a specialization in digital marketing with strong career prospects.
Online Master Of Business Administration (Digital Marketing) at Visveswaraiah Technological University: Curriculum
The program spans 4 Semesters with a focus on management fundamentals and digital marketing specialization.
Semester I
- Principles of Management
- Marketing Management
- Fundamentals of Digital Marketing
- Google Marketing Platform and Web Analytics
- Digital Entrepreneurship
Semester II
- Human Resources Management
- Search Engine Optimization & Marketing
- Financial Management
- Business Research Methods
- Digital Brand Strategy
Semester III
- Employability & Professional Skills
- Consumer Neuroscience
- Universal Human values
- Elective – I
- Sales Management
- Affiliate Marketing
- Franchise Marketing
- Elective – II
- Influencer Marketing
- Content Marketing Strategy
- Customer Relationship Management
- Elective – III
- LinkedIn Marketing
- Twitter Marketing
- Facebook Marketing
Semester IV
- E-Commerce Marketing
- Artificial Intelligence in Digital Marketing
- Elective – IV
- Data Visualization
- Website Development and Design
- Email Marketing
- Project Work
Eligibility Criteria for Online Master Of Business Administration (Digital Marketing) at Visveswaraiah Technological University
To enroll in the Online Master Of Business Administration (Digital Marketing) program, candidates must meet one of the following criteria:
Level-1: Candidates who have obtained a bachelor’s degree or an equivalent qualification from a recognized university are eligible to apply for the program.
Level-2:
Passed a Bachelor’s Degree: Candidates who have completed graduation in any discipline from a recognized university.
Equivalent Qualification: Applicants with an equivalent qualification recognized by the university are also eligible for admission.
Admission Process for Online Master Of Business Administration (Digital Marketing) at Visveswaraiah Technological University
Follow these steps to apply for Online Master Of Business Administration (Digital Marketing) at Visveswaraiah Technological University:
- Create an Account: Register using your email ID and mobile number on the official admission portal.
- Fill Details: Complete the application form with personal, academic, and program details.
- Upload Documents: Upload scanned copies of required documents like mark sheets, ID proof, and certificates.
- Pay Fees: Pay the application or program fee online through secure payment options.
- Verification: The university verifies the submitted documents and application details.
- Confirmation: Receive confirmation of admission after successful verification.
- Access LMS: Get access to the Learning Management System to begin your studies.
Placement Assistance at Visveswaraiah Technological University
Visveswaraiah Technological University provides career support services to help students prepare for job opportunities. Key features include:
- Resume Building: Guidance on creating professional and impactful resumes.
- Mock Interviews: Practice sessions to improve interview performance and confidence.
- Job Assistance: Support in exploring relevant job opportunities in digital marketing.
- Skill Development: Training aligned with industry requirements and job roles.
Career Pathways After Online Master Of Business Administration (Digital Marketing) from Visveswaraiah Technological University
Graduates of the Online Master Of Business Administration (Digital Marketing) program can pursue diverse roles in various sectors:
Job Role | Average Annual Salary (India) |
Digital Marketing Manager | INR 8.0 L |
SEO Specialist | INR 2.6 L |
Social Media Manager | INR 3.0 L |
Content Marketing Manager | INR 10.5 L |
Performance Marketer | INR 6.0 L |
Brand Manager | INR 14.0 L |
Frequently Asked Questions
Yes, the Online MBA in Digital Marketing from Visveswaraiah Technological University is UGC-entitled and recognized. This ensures that the degree holds value across India for both private and government job opportunities. It is also valid for higher education and competitive exams.
The programme is designed to be completed in a duration of two years. It is divided into four semesters, allowing structured learning. Students may also get flexibility to complete the course within the maximum duration allowed by the university.
The total fee for the Online MBA in Digital Marketing is approximately ₹1.4 lakh to ₹1.7 lakh. The university may offer flexible payment options such as semester-wise payments or EMI plans. This makes the program more accessible for students and working professionals.
Candidates who have completed a bachelor’s degree from a recognized university are eligible to apply. The degree can be in any discipline, making the program accessible to a wide range of students. Equivalent qualifications are also accepted as per university norms.
The curriculum includes core MBA subjects such as finance, HR, and operations management. In addition, it focuses heavily on digital marketing topics like SEO, social media marketing, paid advertising, and analytics. This ensures both managerial and technical skill development.
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