Online MBA in Marketing and Human Resource Management From Yenepoya (Deemed to be University)

Venture into the field of Online MBA in Marketing and Human Resource Management from Yenepoya (Deemed to be University), India. This is UGC-entitled / AICTE-approved / NAAC-accredited online MBA Marketing and Human Resource Management enables learners to acquire in-demand skills, industry-specific expertise and expand their understanding of diverse aspects of this versatile domain to excel in various roles.

The comprehensive curriculum of this online MBA with a focus on Marketing and Human Resource Management covers core industry relevant subjects, ensuring a strong foundation in both theory and practical application. Experience the flexibility of learning from anywhere with access to high-quality study materials, live and recorded classes by expert faculty, interactive discussion forums, e-libraries, case studies, quizzes, etc., enabling you to learn at your own pace while staying connected to a vibrant academic community.

The Online MBA in Marketing and Human Resource Management at Yenepoya Online is a postgraduate program structured to integrate market strategy with workforce leadership in contemporary business settings. As a UGC-entitled and NAAC A+ accredited institution, Yenepoya Online offers an academically rigorous curriculum aligned with industry-oriented management practices. 
The program is designed for graduates and working professionals who seek to build strategic, analytical, and people-management capabilities through a flexible, fully online learning environment.

What You Can Expect

• Integrated learning across marketing strategy and human capital management

• Emphasis on business planning, workforce development, and brand positioning

• Exposure to real-world business scenarios through applied coursework

• Online delivery supported by structured academic mentoring

Why Choose the Online MBA in Marketing and HRM at Yenepoya Online?

Yenepoya Online’s MBA integrates marketing strategy with human resource management to build credible, industry-ready leaders for modern organizations.

Key Advantages

Curriculum Structure of Online MBA in Marketing and HRM at Yenepoya Online

The program is divided into four semesters, progressing from management fundamentals to advanced marketing and HR applications.

Semester 1

• Management and Organizational Behavior

• Accounting for Managers

• Marketing Management

• Business Economics

• Business Communication

Semester 2

• Business Environment and Strategy

• Human Resource Management

• Corporate Finance

• Business Statistics for Decision Making

• Compensation Management and Employee Engagement

• Consumer Behavior and Brand Management

Semester 3

• Operations Management

• Retail and Services Marketing

• Market Research

• Organizational Development and Change Management

• Cross Functional Elective 1

• Cross Functional Elective 2

Semester 4

• Research Based Learning

Note: Curriculum updates, if any, are published on the official Yenepoya Online portal.

Learning Outcomes

On successful completion of the program, learners will be able to:

• Develop market entry and growth strategies for products and services

• Design HR policies aligned with organizational objectives

• Interpret business data for strategic planning

• Lead teams using structured performance and engagement frameworks

• Apply ethical management practices in business environments

Eligibility Criteria to Enrol in Online MBA in Marketing and HRM at Yenepoya Online

Admission follows a merit-based selection process:

• Bachelor’s degree (minimum 3 years) from a UGC-recognised institution

• Minimum 50% aggregate marks

• 5% relaxation for SC/ST candidates

• Final-year undergraduate students may apply provisionally

Admission Process for Online MBA in Marketing and HRM at Yenepoya Online

The application process is conducted entirely online:

1. Register on the Yenepoya Online admissions portal

2. Complete the digital application form

3. Upload academic and identity documents

4. Pay the applicable program fee

5. Access LMS credentials after document verification

Duration and Fees for Online MBA in Marketing and HRM at Yenepoya Online

The Online MBA in Marketing and HRM has a duration of two years, divided into four semesters.

EMI options are available, starting at ₹3,210 per month*, making the program financially accessible for eligible applicants.

Note: Applicants should always check the official portal for the latest updates.

Learning Format and LMS Features

The program is delivered through a structured digital learning platform designed for flexibility and academic consistency. The Learning Management System (LMS) offers the following features:

• Live and recorded lectures: Attend real-time sessions or access recordings anytime for convenient learning.

• Curated study resources and case studies: Access organised reading materials and practical case content for deeper understanding.

• Assignments and continuous assessments: Complete quizzes and projects to strengthen application-based learning.

• Collaborative discussion forums: Interact with peers and faculty for academic discussions and knowledge sharing.

• Secure online examinations: Take remotely proctored exams while maintaining evaluation standards.

Career Opportunities After an Online MBA in Marketing and HRM at Yenepoya Online

Graduates can pursue management roles across industries, including:

Note: Salaries vary by experience, employer, and location.

Placement Assistance at Yenepoya Online

Yenepoya Online provides structured career support such as:

• Resume and professional profile development

• Interview readiness workshops

• Career counselling sessions

• Access to hiring opportunities through partner networks

Yenepoya Online provides organised career assistance to help students strengthen their employability, while official placement statistics are largely based on on-campus (offline) recruitment records.

• Professional resume and profile support: Guidance in developing impactful resumes and optimising professional profiles to meet recruiter expectations.

• Interview training and simulated assessments: Structured mock interviews and evaluation exercises to improve confidence and presentation skills.

• Individual career guidance sessions: One-on-one counselling to explore suitable roles, industries, and long-term growth plans.

• Access to partner-led opportunities: Information about potential openings shared through the university’s institutional and industry associations.