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Online MBA (Marketing Management)
Kurukshetra University Online
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Kurukshetra University, established in 1956, has evolved from a single Sanskrit department into a prestigious institution known for academic excellence, research, and its rich educational legacy.
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Kurukshetra University Accreditation
The Online MBA in Marketing Management from Kurukshetra University is offered by a UGC-entitled institution accredited with NAAC Grade A++, ensuring academic excellence, recognized degrees, and quality online education.
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Program Overview
The Online MBA in Marketing Management at Kurukshetra University is a 2-year postgraduate management program designed to develop expertise in marketing management, consumer behaviour, market research, brand management, sales, digital marketing, and strategic marketing practices. The program combines core management principles with specialized marketing concepts to help learners understand market analysis, customer engagement, branding, sales strategies, digital marketing, and marketing decision-making. Through flexible online learning, students can develop practical knowledge and managerial skills relevant to careers across marketing, sales, advertising, brand management, digital marketing, business development, consulting, and other industries.
Why Choose Kurukshetra University
- Marketing-focused curriculum covering marketing management, consumer behaviour, market research, brand management, digital marketing, sales, advertising, and strategic marketing
- Flexible online learning with live and recorded lectures
- Experienced faculty with continuous academic and learner support
- Affordable fee structure with a UGC-entitled MBA degree from a NAAC A++ accredited university
This May Not Be for You If
- Prefer only traditional classroom-based education
- Are not comfortable with self-paced online learning
- Are looking for highly technical programs focused entirely on coding, software development, or computer science
Why Choose This Online MBA?
A flexible MBA in marketing management online program for careers in marketing, branding, sales, and digital marketing.
Marketing Curriculum
Learn marketing, consumer behaviour, market research, branding, sales, and strategic marketing.
Live & Recorded Classes
Attend live lectures and access recorded sessions anytime for flexible online learning.
Marketing Skills
Build skills in market analysis, digital marketing, sales, customer engagement, and marketing strategy.
Brand Management
Understand branding, consumer insights, advertising, product management, and marketing communication.
Experienced Faculty
Learn from experienced faculty with strong academic knowledge in management and marketing.
Flexible Learning
Study online while balancing work, business, or personal commitments.
Practical Projects
Gain practical exposure through marketing case studies, assignments, and real-world projects.
Career Support
Prepare for careers in marketing, branding, digital marketing, sales, and business development.
Who Should Apply?
Online MBA in Marketing Management for careers in marketing, branding, sales, and digital marketing.
Ideal for graduates seeking expertise in marketing, branding, sales, and digital marketing.
Designed for professionals looking to upskill in marketing without leaving their jobs.
Perfect for learners aspiring to build careers in marketing, branding, sales, digital marketing, or advertising.
Suitable for professionals transitioning into marketing, sales, branding, digital marketing, or consulting.
Ideal for managers and business owners seeking stronger marketing and business growth skills.
Suitable for learners planning advanced studies or research in marketing, management, or related fields.
Why Choose This Online MBA in Marketing Management?
Marketing Foundation
Learn Core Marketing Concepts
- •Marketing management
- •Consumer behaviour
- •Marketing strategy
Build strong knowledge of marketing management, consumer behaviour, and strategic marketing.
Marketing Skills
Develop Marketing Skills
- •Digital marketing
- •Market research
- •Sales management
Develop digital marketing, market research, and sales management skills for the workplace.
Marketing Applications
Apply Marketing Knowledge
- •Brand management
- •Advertising
- •Customer engagement
Apply marketing concepts across branding, advertising, customer engagement, and sales.
Marketing Leadership
Lead with Marketing Insights
- •Market analysis
- •Marketing decisions
- •Strategic planning
Develop market analysis and strategic marketing skills for leadership and management roles.
Career Opportunities
Advance Your Marketing Career
- •Marketing manager
- •Brand manager
- •Digital marketing specialist
Prepare for careers in marketing, branding, digital marketing, sales, and business development.
Learn with a Comprehensive MBA in Human Resource Management Curriculum
| Type| | Subjects |
|---|---|
| Core| | Management Process and Organizational Behaviour |
| Core| | Fundamentals of Statistics for Business Decision |
| Core| | Managerial Economics |
| Core| | Financial Accounting |
| Core| | Business Communication |
| Core| | Indian Economy and Business Environment |
Skills Learned
Pedagogy and Student Support
Attendance Policy
Students are encouraged to attend live sessions regularly. Examination eligibility and attendance are governed by the university's latest academic regulations.
Kurukshetra University Online MBA in Marketing Management: Program Overview
Find answers about Kurukshetra University's Online MBA in Marketing, including curriculum, careers, learning support, and higher studies.
Yes, Kurukshetra University is recognized by the University Grants Commission (UGC) and accredited with a NAAC A++ grade. The Online MBA in Marketing Management is offered through the Centre for Distance and Online Education, subject to applicable UGC regulations.
Get a chance to work with leading recruiters
Explore opportunities through The Kurukshetra University placement partners.
Career Paths After Online MBA in Marketing Management
Build a career in marketing, branding, sales, digital marketing, business development, and strategic marketing.
Marketing Executive
Support marketing campaigns, market research, customer engagement, and marketing operations.
₹3.6 L/yr - ₹4 L/yr
Avg Salary
Sales Executive
Support sales activities, customer relationships, lead generation, and business development.
₹3.2 L/yr - ₹3.5 L/yr
Avg Salary
Digital Marketing Specialist
Manage digital campaigns, social media, online promotions, content, and marketing analytics.
₹6.8 L/yr - ₹7.5 L/yr
Avg Salary
Brand Manager
Develop brand strategies, manage campaigns, and strengthen brand positioning and customer engagement.
₹18.3 L/yr - ₹20.2 L/yr
Avg Salary
Marketing Manager
Lead marketing teams and develop strategies for campaigns, products, markets, and customer growth.
₹12.6 L/yr - ₹13.9 L/yr
Avg Salary
Sales Manager
Manage sales teams, targets, customer relationships, sales strategies, and business growth.
₹7.1 L/yr - ₹7.9 L/yr
Avg Salary
Business Development Manager
Identify growth opportunities, build client relationships, and develop strategies for business expansion.
₹7.7 L/yr - ₹8.5 L/yr
Avg Salary
Marketing Strategist
Develop marketing strategies using market insights, consumer data, branding, and competitive analysis.
₹14.8 L/yr - ₹16.3 L/yr
Avg Salary
Why KU Online MBA in Marketing Stands Out
Build marketing expertise through flexible learning, expert faculty, practical projects, and a UGC-entitled MBA.
| Feature | KU Online MBA Marketing | Other Online MBA Programs |
|---|---|---|
| UGC-Entitled Degree | Varies | |
| Accreditation | NAAC A++ | Varies |
| Curriculum | Marketing-Focused MBA | General MBA |
| Specialization | Marketing, Branding & Digital Marketing | Varies |
| Learning Mode | Live & Recorded Classes | Limited |
| Student Support | 24x7 Academic Support | Varies |
| Faculty Guidance | Experienced Faculty | Varies |
| Skill Development | Marketing & Business Skills | Limited |
| Learning Flexibility | Flexible Online Learning | Varies |
Online MBA in Marketing Management Fees
Semester Fee
INR 25,500
Inclusions
INR 25,500 per semester
4-semester payment structure
Pay semester-wise for added flexibility
Annual Fee
INR 51,000
Inclusions
INR 51,000 per academic year
Pay once every academic year
Covers two semesters
Total Program Fee
INR 1,02,000
Inclusions
INR 1,02,000 for the complete 2-year Online MBA in Marketing Management program
One-time payment covering all four semesters
UGC-entitled MBA degree upon successful completion
Simple & Seamless Admissions
Register Online
Sign up on the Kurukshetra University admission portal using your email ID and mobile number.
Complete Application
Fill out the online application form with your personal, academic, and contact details.
Upload Documents
Upload your photograph, signature, graduation marksheets, and other required documents.
Document Verification
The university verifies your documents and confirms your eligibility for the Online MBA in Marketing Management.
Pay Fees & Start Learning
Pay the admission fee online to confirm enrollment and receive your LMS login credentials.
Register Online
Sign up on the Kurukshetra University admission portal using your email ID and mobile number.
Complete Application
Fill out the online application form with your personal, academic, and contact details.
Upload Documents
Upload your photograph, signature, graduation marksheets, and other required documents.
Document Verification
The university verifies your documents and confirms your eligibility for the Online MBA in Marketing Management.
Pay Fees & Start Learning
Pay the admission fee online to confirm enrollment and receive your LMS login credentials.
Eligibility Criteria
Applicants must have completed 10+2 and hold a bachelor's degree from a recognized university.
Candidates must satisfy the eligibility criteria prescribed by Kurukshetra University for admission.
Other Online MBA Specializations
Frequently Asked Questions
Have questions about Kurukshetra University's Online MBA in Marketing Management? Find answers below.
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