
Online MBA Degree in Marketing from Kurukshetra University
Flexible learning
Salary increment
Expand professional network
Program Key-Highlights
Benefits of Online MBA in Marketing
Program Eligibility
Any bachelor's degree graduate
Accredited Online Degrees
Elevate your career with a NAAC 'A+' accredited online MBA program in finance, designed by industry leaders for academic success.



Course Syllabus
24 Months
40 Credits
26 Subjects
Snapshot of Online MBA in Marketing
MBA in Marketing at Kurukshetra University
MBA in Marketing online is a dynamic subject with a spectrum of career opportunities. Marketing is the core for any firm, company, or even public sector to boom and advance. Be it the developing phase of a business or a highly popular MNC, marketing remains to be a stringent need. A Master’s in marketing through an online MBA is highly in demand due to its great career prospects. Right from learning customer relationships to human resources and digital marketing to branding and research, marketing specialises in all these aspects.
An online MBA is generally a 2-year degree program that specialises in marketing subjects and values. This 2-year journey with marketing teaches a student the art of successful marketing techniques and research. Kurukshetra University is one of the top colleges for MBA. Throughout the course of 2 years, the students get to explore all the benefits of an online MBA in marketing. With high NAAC A++ accreditation, Kurukshetra University ensures a promising career for its students. This article will help you explore all the details regarding an online MBA in marketing at Kurukshetra University.
Key Highlights : MBA in Marketing from Kurukshetra University
The MBA degree online is a 2-year degree program at Kurukshetra University. The students get to study various subjects that strengthen their hold on marketing. Also, you must note that it is a myth that for MBA online learning you need to have specific background. Anyone aspiring student can become a master of marketing. Some of the key highlights of this online MBA degree are as follows:
- The online MBA degree in marketing is a 2-year degree course. It consists of regular online classes for 2 years
- The course is divided into 4 semesters including a total of 20 subjects
- Semester 1 and 2 has 6 papers each and all the papers are compulsory to pass
- Semesters 3 and 4 include 4 papers each and passing all these 8 subjects is mandatory
- The minimum eligibility criteria to apply for an MBA in marketing online at Kurukshetra University is graduation from a recognised college/university
- Eligible foreign students can also apply for the best online MBA programs.
- It is mandatory to successfully pass all the papers and complete the project and research work to be eligible for the MBA degree in marketing online.
Kurukshetra University MBA Marketing Syllabus
The online MBA course in marketing has a total of 4 semesters and includes various interesting subjects. A student must clear all the papers to be eligible for the final degree and a promising career in future. To better understand the online MBA, here is the detail of the 4 semesters and the subjects covered during the 2-year online MBA course:
Semester 1
- Management Process and Organizational Behaviour
- Fundamentals of Statistics for Business Decision
- Managerial Economics
- Financial Accounting
- Business Communication
- Indian Economy and Business Environment
Semester 2
- Human Resource Management
- Computer Applications in Management
- Marketing Management
- Financial Management
- Business Research Methods
- Production and Operations Management
Semester 3
- Advertising Management
- Marketing Research and Analytics
- Digital Marketing
- Strategic Brand Management
Semester 4
- Business Marketing
- Services Marketing
- Strategic Marketing
- Rural and Agri-Business Marketing
Kurukshetra University MBA Marketing Program Benefits
MBA in marketing online is a prestigious field of study. Marketing improves the dynamic research and management approach of a student. The program benefits in many ways. Here are some of the striking benefits of pursuing an online MBA in marketing:
A Promising Career
MBA is a post-graduate degree that promises a bright future to the students pursuing the degree. The 2-year degree course helps a student reach self-growth where the student can expect a better future with a handsome salary.
Geographical boundaries do not matter
The online MBA course allows a student to pursue their dream of an MBA in marketing without having to worry about geographical boundaries. With the online MBA, a student can get admission into their preferred college without having to shift from their location.
The virtual training environment
Online MBA courses are possible due to the advanced technology of virtual training. Through online classes and connectivity via the internet, students can connect and interact with their professors and classmates in a few clicks. Advanced technologies like these are the coming future.
Low-cost choice
The online MBA course is relatively low on pocket than MBAs with regular classes. So, by choosing for an online MBA at Kurukshetra University, you also choose for a low-cost MBA course.
Self-growth
MBA, a 2-year degree program not only brings a hike in your career but also in your overall personality. You get in-depth knowledge of the topic for a better future in it. Also, interacting with people from various backgrounds, you get to explore the diversity as well.
Ease of work commitments
MBA course is a popular choice among working professionals. On the one side is the work commitment and on the other side, there is the will to pursue MBA. Now you no longer have to compromise with either of these. With an online MBA, you can still pursue an MBA course without ending your work commitments.
MBA Marketing Fees - Kurukshetra University
The fee structure for an online MBA in marketing at Kurukshetra University has been planned keeping in mind the ease of the students. The table below shows the details of the fees for the 2-year MBA degree program:
Particulars |
Sem 1 |
Sem 2 |
Sem 3 |
Sem 4 |
Total |
Registration Fees |
₹1,000 |
- |
- |
- |
₹1,000 |
Program Fees |
₹20,000 |
₹21,000 |
₹21,500 |
₹21,500 |
₹83,000 |
Exam Fees |
₹1,500 |
₹1,500 |
₹1,500 |
₹1,500 |
₹6,000 |
Total |
₹22,500 |
₹22,500 |
₹22,500 |
₹22,500 |
₹90,000 |
The fee details for online MBA of foreign students are given in the table below:
Particulars |
Sem 1 |
Sem 2 |
Sem 3 |
Sem 4 |
Total |
Registration Fees |
₹1,5000 |
- |
- |
- |
₹1,500 |
Program Fees |
₹46,000 |
₹45,500 |
₹45,500 |
₹45,500 |
₹1,82,500 |
Exam Fees |
₹4,000 |
₹4,000 |
₹4,000 |
₹4,000 |
₹16,000 |
Total |
₹52,500 |
₹49,500 |
₹49,500 |
₹49,500 |
₹2,00,000 |
It is essential to understand that the re-test fees for each failed subject are ₹500 for Indian students and ₹1,000 for foreign students. The registration fees of ₹1,000 and ₹1,500 are non-refundable.
MBA Marketing Eligibility - Kurukshetra University
To get admission into the prestigious MBA Marketing online courses, you must check the eligibility before filling the application form. At Kurukshetra University, the eligibility criteria for online MBA degree is quite simple. The candidate must have a graduation degree from a recognised college/university. So, all the graduates can get fulfill their dream of pursuing an MBA without any hassle.
MBA Marketing Admission Process - Kurukshetra University
The admission process for MBA Marketing online at Kurukshetra University is online and quite easy. The steps that you have to follow to get admission into the Online MBA course are as follows:
Step 1: New Registration
Visit the official website of Kurukshetra University and register yourself. As a new student, you have to choose the option of ‘new registration’ and authenticate yourself with your aadhar number verification
Step 2: Registration Fees
The next step is to pay the registration fees after filling your registration details
Step 3: Filling Application Form
Now is the step of filling application form. Choose your preferred online MBA course, say marketing and continue with filling out the form. Upload the form along with the required documents and make the payment for the same
Step 4: Verification boarding
After you have successfully submitted the form, the college team will verify and approve/reject your application. Upon approval, you will receive the confirmation details and you can join the online classes upon commencement.
Potential Job Roles
MBA online learning opens your pathway to various job roles and responsibilities. A student with online MBA can design their career in a way they want by working hard for the 2-year course. Once the course is complete, the time comes for the placement race. There are various job roles for which the recruiters may want to select you. Some of the popular job positions offered to MBA students pursuing marketing courses from the best online MBA schools are:
- Social Media Manager
- Brand manager
- Marketing Manager
- Corporate sales
- Asset manager
- Media strategist
- Media Manager
- Media planner
- Analytical marketing
- Competitive marketing
- TV producer
- Business development manager
- Public relations manager
- Customer relationship management personnel
- Digital marketing specialist
- Audio Editor
- Video Editor
- Channel head
- Digital media analyst
- Advertising management
- Retailing management
- Product manager, etc.
Top Universities to Pursue Online MBA in Marketing
Kurukshetra University falls in the category of one of the best universities for online MBA. Apart from Kurukshetra, students can also explore some of the other popular options for online MBA. Here is a list of some of the leading universities that offer online MBA courses:
- Andhra University
- Jain University
- Suresh Gyan Vihar University (SGVU)
- O.P Jindal Global Business School
- DY Patil University
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FAQs
Is an MBA in Marketing in demand?
To fulfil organisational goals, a company needs to have a strong and insightful marketing plan. So, there is no doubt that marketing specialisation like MBA in Marketing is in high demand. Interested candidates can build a bright future by pursuing online MBA courses.
What is the course fee of Kurukshetra University online MBA?
The course fees of an online MBA at Kurukshetra University are not a hefty expense to deal with. For Indians, the overall cost is ₹90,000 and for foreign students, it is ₹2,00,000.
Is Kurukshetra University good for an online MBA?
Kurukshetra University is one of the best universities for online MBA. The university has been rewarded with NAAC A++ accreditation. Along with world-class infrastructure for online MBA courses, the university also arranges for a strong placement cell. More than 45 recruiters take part in the placement run of the college to get the students placed.
What is the placement package for the Kurukshetra online MBA?
MBA degree online is a comprehensive course of 2 years. The placement for marketing MBA online is affected by various factors like the performance at the placement interview of the student, academic history, etc. One can expect a decent package at Kurukshetra University for the online MBA in marketing.
Should I go for an MBA in Marketing online?
The interest of a candidate in a course is quintessential to excel in it. MBA in Marketing is a rigorous course of 2-years that can demand your focus and excellence in the subject. Hence, all those students who find marketing an interesting topic may go for an MBA degree online.