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Online MBA in Marketing Management from GLA University

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

Apply Now!

Online MBA in Marketing Management: Key Highlights

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Total fees: ₹97,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Graduation from recognized University

NIRF Ranking: 101-150

Course Duration: 2 years

Address: Chaumuhan, Bharthia, Uttar Pradesh, India

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GLA University Accreditation
Backed by reputed accreditations, GLA University ensures credibility and quality in its Online MBA in Marketing Management program.
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Online MBA in Marketing Management at GLA University: Curriculum

Functional Management & Analytics

Dives deeper into operational functions and the data-driven side of marketing and business research.

  • Marketing Research: Learn techniques for data collection, consumer insight analysis, and market trend forecasting.
  • Financial Management: Explore capital budgeting, working capital, and financial risk management.
  • Human Resource Management: Study talent acquisition, performance appraisal, and employee motivation strategies.
  • Operations Management: Understand supply chain logistics, quality control, and production planning.
  • Legal Aspects of Business: Gain insights into contract law, consumer protection, and intellectual property rights.

Advanced Marketing Strategies

Focuses on specialized marketing domains including digital platforms, consumer psychology, and brand equity.

  • Consumer Behaviour: Analyze the psychological and social factors that influence buying decisions.
  • Digital Marketing & E-Commerce: Master SEO, SEM, social media strategies, and online storefront management.
  • Brand Management: Learn to build, measure, and manage brand equity for long-term market dominance.
  • Sales and Distribution Management: Explore channel design, sales force automation, and retail logistics.
  • Summer Training Report: Apply theoretical knowledge through a practical industry-linked project.

Leadership & Global Market Entry

Prepares students for executive roles with a focus on global markets, service excellence, and corporate strategy.

  • Strategic Management: Develop long-term business models and competitive advantage strategies.
  • International Marketing: Understand global trade barriers, cultural nuances, and export-import strategies.
  • Services Marketing: Study the unique challenges of marketing intangible products like banking, tourism, and healthcare.
  • Retail Management: Learn about store layout, merchandising, and customer relationship management (CRM).
  • Final Dissertation/Project: Conduct intensive research on a specific marketing problem or industry sector.

Who Is This Program For?

Ideal learners

    Graduates (BBA, B.Com, BA) aiming to master consumer behavior and brand strategy

    Working professionals in sales or business development looking to pivot into strategic marketing roles

    Digital marketing aspirants wanting to formalize their skills in SEO, SEM, and social media analytics

    Career switchers moving from technical or administrative fields into the creative and analytical world of advertising

    Entrepreneurs and startup founders needing modern marketing frameworks to scale their businesses

Online MBA in Marketing Management from the GLA University - Program Overview

Marketing influences how companies shape their value, differentiate themselves, and reach customers across constantly shifting environments. Organizations now depend on strategic marketers who can combine creativity with structured thinking and data interpretation to guide business decisions.

Professionals who understand how to position brands, read market shifts, and design campaigns that drive measurable impact are the ones who move into roles with greater responsibility.

The Online MBA in Marketing Management program from the GLA University is designed for learners who want a balanced and practical approach to modern marketing. With this program, you learn how markets behave, how brands communicate, how customer insights inform strategy, and how digital channels shape revenue decisions.

The coursework introduces you to consumer behavior, marketing analytics, branding, digital marketing, and strategic selling, so you build a complete understanding of the marketing function.

Benefits of an Online Marketing Management from the GLA University

Here are some benefits that align with how learners typically grow through this program:

  • A structured progression from core marketing foundations to advanced decision making: You begin by understanding customer behavior, marketing research, branding, and communication strategy before moving into deeper areas. These include digital marketing ecosystems, analytics-led decision making, and integrated marketing planning. This helps you learn concepts in a connected, practical way rather than treating each subject as a separate block of theory.
  • Exposure to market-relevant tools and digital platforms: The curriculum introduces you to tools used in content strategy, performance marketing, social media planning, CRM systems, and marketing analytics. These components prepare you for careers where brand growth, customer acquisition, and digital channels work together.
  • Sharper strategic thinking across consumer, product, and market contexts: Modules such as strategic management, sales and distribution, retail marketing, and services marketing help you understand why markets shift, how consumer expectations evolve, and what brands need to do to maintain relevance.
  • Learning support that helps you stay consistent: GLA University provides access to recorded sessions, e-learning modules, assignments, MCQs, digital libraries, and industry-linked content. These resources allow you to revisit concepts at your own pace and strengthen your ability to apply marketing frameworks in real situations.
  • Guidance from faculty with industry familiarity and global academic exposure: Faculty members include professionals who have worked with brands, agencies, and marketing-led teams. Their inputs during discussions, projects, and case analysis help you understand not just what a concept means but how it plays out when companies make strategic marketing choices.
  • An industry-connected curriculum shaped around how marketing teams operate today: The program reflects the current marketing landscape, where customer journeys, analytics insights, digital channels, and brand storytelling need to work together. This helps learners prepare for roles that require cross-functional thinking and comfort with both creativity and data.
  • Career-oriented exposure through mentoring and practice activities: Webinars, resume-building sessions, mock interviews, and career readiness activities offered by GLA University help you understand how to present your skills, interpret market trends, and position yourself for marketing roles across industries.

Who Should Pursue an Online Marketing Management Program?

This program works well for learners who want a structured pathway into marketing and brand-focused careers. In addition, it is suitable for:

  • Working professionals in sales, communication, customer service, digital operations, or product support who want to shift into marketing roles.
  • Learners who want to understand consumer behavior, brand growth, and digital channels with more clarity.
  • Fresh graduates looking for direction in the marketing landscape.
  • Entrepreneurs who want to apply marketing knowledge to grow their businesses.
  • Professionals who work with marketing teams and want to understand advertising, digital strategy, or analytics more deeply.

When Should I do an Online Marketing Management Program?

Learners usually choose this program at moments where they want more responsibility or want to move into roles that involve planning and decision-making.

  • If you work in a communication, digital, or sales-driven role, and want to participate in brand discussions.
  • If you want to shift careers without taking a break from work.
  • If you feel your role overlaps with marketing, but you need structured knowledge.
  • If you want to build long-term career stability in a field that evolves with market trends.
  • If you want to understand how companies use strategy, analytics, and digital platforms to drive growth.

Key Takeaways from the Online Marketing Management Program

By the end of the program, you develop:

  • A strong foundation in consumer behavior, marketing research, and brand strategy.
  • The ability to design marketing plans using real data and industry-led frameworks.
  • A deeper understanding of digital marketing channels and analytics.
  • The skill to interpret market trends and support decision-making
  • Clarity in planning campaigns, managing communication, and collaborating with creative or technical teams
  • A strategic approach to solving marketing problems in fast-changing environments

Roles You Can Explore

This program opens up opportunities across marketing, branding, and digital domains. Some roles you can consider after completing an Online MBA in Marketing Management include:

  • Marketing executive
  • Brand coordinator
  • Digital marketing executive
  • Content strategist
  • Social media planner
  • CRM associate
  • Market research analyst
  • Advertising or communication executive
  • Business development associate

These roles allow you to work with brands, agencies, consultancies, start-ups, and digital-first companies that rely on marketing strategy to grow.

Why Online MBA in Marketing Management from GLA University is Better Than Other Institutes?

Accreditation & Recognition

Degree Credibility

Market-Ready Curriculum

Faculty & Mentorship

Learning Experience

Career Continuity

ROI & Affordability

Online MBA in Marketing Management from GLA University

NAAC A+ accredited university with UGC-DEB approval and high NIRF rankings

MBA degree is fully equivalent to a regular on-campus program for jobs and higher studies

Specialized focus on Digital Marketing, MarTech, and Consumer Analytics

Guidance from a blend of experienced PhD scholars and active industry marketing experts

Cutting-edge LMS with 24/7 access to live masterclasses and interactive case studies

Designed for working professionals with weekend sessions and flexible examination slots

Competitive fee structure with high return on investment and easy EMI options

Other Institutes

Accreditation quality and global recognition may vary across other institutes

Some online MBA programs may face lower industry acceptance or credibility

Generic curriculum often focused on outdated sales and retail theories

Exposure to industry practitioners and seasoned mentors might be limited

Basic learning platforms primarily offering static video recordings and PDFs

Rigid schedules may make it difficult to balance full-time work and education

Higher tuition fees do not always guarantee better salary hikes or networking

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Industry-Focused Curriculum

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UGC Approved Programs

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Live + Recorded Classes

Online MBA in Marketing Management Fees

24 Months
Program Fee
INR 97,000*

Inclusions

2-Year Online MBA Program (UGC-DEB Recognized)
Specialization in Marketing Management
Interactive Live Lectures & Recorded Content
Degree from GLA University, Mathura (NAAC A+ Accredited)
Check EMI Plans
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Admission Process

The admission process is conducted fully online and generally follows the steps outlined below: 

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image-Complete Application

Create an Account

Register on the GLA University online admission portal using a valid email ID and password.

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Fill Application Form

Enter personal, academic, and program-related details in the online application form.

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Upload Documents

Upload marksheets, graduation certificates, and Aadhaar or Passport copies for verification.

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Pay Fees

Complete the online payment for the application and tuition fees.

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Admission Confirmation

Receive admission approval and LMS access details after successful document verification.

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Frequently Asked Questions

Yes, the Online MBA in Marketing Management from GLA University is UGC-entitled and AICTE-approved. The university is NAAC accredited, which confirms academic quality. The degree is valid across India.

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  2. Students will directly apply to the university, and all admission and post-procedure activities .