Online BBA in Digital Marketing From Desh Bhagat University

Venture into the field of Online Bachelor of Business Administration in Digital Marketing from Desh Bhagat University, India. This is UGC-entitled / AICTE-approved / NAAC-accredited online BBA Digital Marketing enables learners to acquire in-demand skills, industry-specific expertise and expand their understanding of diverse aspects of this versatile domain to excel in various roles.

The comprehensive curriculum of this online BBA with a focus on Digital Marketing covers core industry relevant subjects, ensuring a strong foundation in both theory and practical application. Experience the flexibility of learning from anywhere with access to high-quality study materials, live and recorded classes by expert faculty, interactive discussion forums, e-libraries, case studies, quizzes, etc., enabling you to learn at your own pace while staying connected to a vibrant academic community.

The Online BBA in Digital Marketing offered by Desh Bhagat University is an undergraduate program that blends core business administration concepts with specialised digital marketing knowledge. Offered by a UGC-recognised and NAAC A+ accredited university, the program is designed to meet the evolving needs of digitally driven businesses.

Delivered in a fully online format, the course enables learners to understand how organisations use digital platforms to build visibility, engage audiences, and drive growth through structured marketing strategies.

What can you expect:

• Integration of business management and digital marketing fundamentals

• Understanding of SEO, social media, analytics, and online campaigns

• Flexible learning through an online Learning Management System

• Exposure to practical tools and marketing strategies

Why Choose the Online BBA in Digital Marketing at Desh Bhagat University?

Desh Bhagat University Online has developed this program to address the increasing demand for professionals who can align marketing decisions with digital platforms. The curriculum focuses on building a strong managerial base while introducing learners to digital-first marketing approaches.

Key Advantages

Who This Program Is For

• Learners interested in marketing, branding, and digital communication

• Individuals planning careers in agencies, startups, or online businesses

• Professionals seeking structured academic exposure to digital marketing

Curriculum Structure of Desh Bhagat University Online BBA in Digital Marketing

The curriculum spans six semesters and progresses from foundational business subjects to specialised digital marketing applications.

Semester 1: Business Fundamentals

• Introduction to Business

• Business Communication

• Principles of Management

• Microeconomics

• Financial Accounting

Semester 2: Marketing Basics

• Marketing Management

• Consumer Behavior

• Business Statistics

• Organizational Behavior

• Business Law

Semester 3: Introduction to Digital Marketing

• Digital Marketing Basics

• Social Media Marketing

• Content Creation and Strategy

• E-commerce

• Web Design and Development

Semester 4: Advanced Digital Marketing Strategies

• SEO (Search Engine Optimization)

• PPC Advertising and Campaign Management

• Email Marketing

• Mobile Marketing

• Digital Analytics

Semester 5: Digital Marketing Tools and Techniques

• Google Analytics

• Video Marketing

• Affiliate Marketing

• Social Media Advertising

• Influencer Marketing

Semester 6: Real-World Digital Marketing Experience

• Advanced Digital Marketing Campaigns

• Digital Marketing Project Management

• Brand Management

• Customer Relationship Management (CRM)

• Internship/Final Project

Note: Learners are advised to refer to the official university website for the latest information.

Learning Outcomes

Upon completion of the program, learners will be able to:

• Identify and apply key digital marketing channels

• Use SEO, social media, and analytics tools effectively

• Plan and manage online marketing campaigns

• Align marketing strategies with business objectives

• Interpret marketing data for informed decision-making

Eligibility Criteria to Enroll in the Online BBA in Digital Marketing at Desh Bhagat University

Applicants must meet the following requirements:

For Indian Students

• Completion of 12th grade (high school) from a recognized board or university

• Basic understanding of business concepts and English

For International Students

• O-Level (10 years of schooling) and A-Level (12 years of schooling), or an equivalent qualification recognized by the Association of Indian Universities (AIU)

• Proficiency in English

Admission Process for the Online BBA in Digital Marketing at Desh Bhagat University

The admission process is conducted entirely online and follows a structured approach.

Step-by-Step Application Flow

1. Visit the official DBU Online admissions portal

2. Enter personal and academic details

3. Upload 10+2 academic documents

4. Pay the admission fee online

5. Submit the application for confirmation

Required Documents

Prepare the necessary documents, which may include:

• 12th-grade mark sheet or equivalent (for Indian students).

• O Level/A Level certificate or equivalent (for international students).

• ID proof (Aadhar card, passport, etc.).

Upload these documents to the application portal as per the instructions.

Note: Applicants should verify document requirements on the official university website, as specifications may change.

Duration and Fees for the Online BBA in Digital Marketing at Desh Bhagat University

The Online BBA in Digital Marketing has a duration of three years, divided into six semesters. The program adopts a clear and well-organised fee structure. Below is a detailed overview of the fee components:

The program currently offers a 25% early-bird scholarship, reducing the total fee from ₹1,52,000 to ₹1,14,000.

Learning Format and LMS Features of Desh Bhagat University Online BBA in Digital Marketing

The program is supported through an online Learning Management System that provides:

• Live and recorded lectures

• Access to digital study materials

• Online assessments and quizzes

• Academic resources for continuous learning

Career Opportunities After an Online BBA in Digital Marketing at Desh Bhagat University

Graduates of this program can pursue a wide range of career opportunities across multiple industries, as outlined in the table below:

Note: Salaries may vary based on experience, location, employer, and skill level.