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Online MBA in Marketing
Andhra University
Backed by Andhra University's academic legacy, this Online MBA in Marketing prepares you for careers in branding, sales, digital marketing, and business growth.
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Andhra University Online MBA Accreditation
Andhra University is a UGC-entitled university with NAAC A++ accreditation. It is also ranked 23rd in the NIRF rankings and has received a QS I-GAUGE Diamond Rating. Established in 1926, Andhra University has over 100 years of academic legacy and offers recognised Online MBA in Marketing.
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Is This Course Right For You?
The Online MBA in Marketing from Andhra University is a 2-year postgraduate program designed to develop expertise in marketing strategy, consumer behaviour, brand management, and business leadership through a flexible online learning experience.
This Program May Be Right For You If
- Develop expertise in marketing management and business strategy
- Learn through live online classes, recorded lectures, and LMS access
- Build analytical and leadership skills for marketing roles
- Study in a flexible online format suitable for working professionals
This Program May Not be Right For You If
- Prefer a traditional classroom-based MBA program
- Are not comfortable with self-paced online learning
- Are looking for a highly technical or engineering-focused degree
What Sets AU's Online MBA Apart?
Develop marketing, leadership, and digital business skills through Andhra University's flexible Online MBA.
UGC-Entitled MBA
Earn an Online MBA from Andhra University, a UGC-entitled institution with NAAC A++ accreditation.
Marketing Specialization
Study consumer behaviour, marketing research, brand management, sales, and retail management.
Flexible Learning
Learn through live classes, recorded lectures, and 24×7 access to the Learning Management System.
Digital Business Skills
Build practical skills through MS Excel, Tableau, Power BI, and Gen AI learning sessions.
Masterclasses
Enhance your knowledge through expert-led masterclasses and soft skill development sessions.
Interactive LMS
Access course materials, assignments, recorded lectures, and learning resources anytime.
Affordable MBA
Complete your Online MBA in Marketing through a cost-effective postgraduate program.
Career Preparation
Benefit from resume-building and interview preparation sessions for professional growth.
Who Should Apply?
Ideal for graduates and professionals seeking careers in marketing, sales, branding, and business management.
Build marketing and management skills for successful careers across diverse industries.
Advance your career through flexible online learning while continuing your current job.
Develop expertise in branding, consumer behaviour, and strategic marketing management.
Strengthen leadership, decision-making, and business management capabilities.
Transition into marketing, sales, branding, and business development roles.
Prepare for managerial and leadership roles in marketing and business organizations.
Why Choose This Online MBA in Marketing?
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Marketing Expertise
Master Core Concepts
- •Marketing Strategy
- •Consumer Behaviour
- •Brand Management
Build expertise in marketing strategy, branding, consumer behaviour, and market research.
Marketing Skills
Drive Business Growth
- •Advertising
- •Sales Management
- •Retail Marketing
Develop practical marketing skills for branding, sales, and customer relationship management.
Digital Skills
Learn Modern Tools
- •MS Excel
- •Tableau
- •Power BI
Gain exposure to MS Excel, Tableau, and Power BI for data-driven business decisions.
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Leadership Skills
Lead with Confidence
- •Leadership
- •Communication
- •Decision Making
Strengthen leadership, communication, and managerial decision-making capabilities.
Career Readiness
Build Professional Skills
- •Gen AI
- •Masterclasses
- •Soft Skills
Enhance workplace readiness through Gen AI sessions, masterclasses, and soft skill training.
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Flexible Learning
Study Anytime
- •Live Classes
- •Recorded Lectures
- •24×7 LMS
Learn through live classes, recorded lectures, and 24×7 access to the Learning Management System.
Learn with a Future-Ready Curriculum
| Type| | Subjects |
|---|---|
| Core| | Management Process & Organizational Behaviour |
| Core| | Managerial Economics |
| Core| | Accounting for Managers |
| Core| | Quantitative Techniques for Managers |
| Core| | Business Environment |
Skills Learned
Pedagogy and Student Support
Flexible Online Learning
Learn through live classes, recorded lectures, a 24×7 Learning Management System, digital study materials, and career development sessions designed for working professionals.
Online MBA in Marketing: Program Overview
Learn about Andhra University's Online MBA in Marketing, including practical learning, professional skills, technology tools, AI learning, career preparation, and industry interaction.
The Online MBA in Marketing at Andhra University is designed to build strong business and marketing knowledge. The program also gives students opportunities to learn through practical business activities and industry-focused sessions.
Career Paths You Can Explore After This Online MBA in Marketing
Prepare for careers in marketing, branding, sales, business development, and market research.
Marketing Manager
Develop marketing strategies, manage campaigns, and drive brand growth across channels.
₹12.6 LPA-₹13.9 LPA
Avg Salary Range
Brand Manager
Build brand identity, execute campaigns, and improve market positioning.
₹18.2 LPA-₹20.2 LPA
Avg Salary Range
Digital Marketing Manager
Plan and manage SEO, social media, paid ads, and digital marketing initiatives.
₹11 LPA-₹12.2 LPA
Avg Salary Range
Sales Manager
Lead sales teams, achieve revenue targets, and build strong customer relationships.
₹7.1 LPA-₹7.9 LPA
Avg Salary Range
Business Development Manager
Identify business opportunities, build client relationships, and drive organizational growth.
₹7.7 LPA-₹8.5 LPA
Avg Salary Range
Market Research Analyst
Analyze consumer behavior, market trends, and competitor insights for strategic decisions.
₹4.4 LPA-₹4.8 LPA
Avg Salary Range
Why Andhra University's Online MBA Stands Out
Build marketing and leadership skills through a UGC-entitled Online MBA with flexible learning, digital tools, and industry-relevant management education.
| Feature | Andhra University | Other Institutes |
|---|---|---|
| Accreditation & Recognition | UGC-Entitled, NAAC A++ Accredited | Recognition varies by institution |
| University Legacy | Public University with nearly a century of legacy | Academic reputation may vary |
| Curriculum | Marketing specialization with core MBA subjects | Specializations differ by institute |
| Learning Support | Live classes, recorded lectures and faculty support | Support quality differs |
| Learning Flexibility | 100% online with flexible learning | Flexibility may differ |
| Skill Development | MS Excel, Tableau, Power BI & Gen AI sessions | Digital tools may vary |
| Career Preparation | Resume building and interview preparation | Career services differ |
| Learning Platform | 24×7 Learning Management System | LMS features vary |
| Program Fee | Affordable public university MBA | Fee depends on institution |
| Best For | Graduates and working professionals | Target audience varies |
Complete the Online MBA in Marketing from Andhra University and earn an MBA degree with Marketing Management as your specialisation.
Your MBA Degree from Andhra University
Sample MBA Degree
Online MBA in Marketing Fees
First Year Fee
INR 31,600
Includes
₹28,600 tuition fee
₹2,000 examination fee
₹1,000 one-time application fee
Second Year Fee
INR 30,600
Includes
₹28,600 tuition fee
₹2,000 examination fee
No application fee
Total Program Fee
INR 62,200
Fee Breakdown
₹57,200 tuition fee
₹4,000 examination fee
₹1,000 one-time application fee
Simple & Seamless Admissions
Register Online
Create an account on the Andhra University Online admission portal using your email ID and mobile number.
Complete Application
Fill in your personal, academic, and communication details and select the Online MBA in Marketing program.
Upload Documents
Upload the required academic certificates, photograph, identity proof, and other supporting documents.
Pay Program Fee
Pay the application fee and program fee online using the available digital payment options.
Admission Confirmation
After successful verification, receive your admission confirmation and Learning Management System (LMS) login credentials.
Register Online
Create an account on the Andhra University Online admission portal using your email ID and mobile number.
Complete Application
Fill in your personal, academic, and communication details and select the Online MBA in Marketing program.
Upload Documents
Upload the required academic certificates, photograph, identity proof, and other supporting documents.
Pay Program Fee
Pay the application fee and program fee online using the available digital payment options.
Admission Confirmation
After successful verification, receive your admission confirmation and Learning Management System (LMS) login credentials.
Eligibility Criteria
Bachelor's degree of at least 3 years' duration from a recognized university.
Minimum 50% aggregate marks in the qualifying degree (45% for reserved category candidates).
Candidates from any academic discipline are eligible to apply.
Applicants must submit all required academic and identity documents during admission.
Admission is subject to successful document verification by Andhra University.
Other Online MBA Specializations
Frequently Asked Questions
Find answers about the Online MBA in Marketing, including eligibility, fees, curriculum, learning format, and career opportunities.
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