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O.P. Jindal Global University
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Build market-focused expertise with O.P. Jindal Global University’s one-year Online MBA in Marketing and prepare for evolving business needs
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O.P. Jindal Global University is an Institution of Eminence, with its business school holding AACSB accreditation. JGU also features in the QS World University Rankings and offers UGC-entitled programs.
O.P. Jindal Global University’s Online MBA in Marketing is a one-year postgraduate program that combines core management learning with focused Marketing courses. The curriculum covers areas such as Consumer Behaviour, Services Marketing, Design Thinking, and Artificial Intelligence, helping learners understand how customer needs, market trends, and new technologies shape business decisions. With live faculty sessions, recorded learning, independent research projects, and a capstone, the program offers a flexible way to develop practical marketing and management skills for evolving business environments.
This Program May Be Right For You If
This Program May Not Be Right For You If
Explore marketing through customer insights, services, design thinking, and AI within a one-year Online MBA.
Study at O.P. Jindal Global University, recognised as an Institution of Eminence.
Learn through Jindal Global Business School, an AACSB-accredited business school.
Complete the Online MBA in Marketing across four academic terms in one year.
Learn from faculty through recorded content and regular live sessions focused on cases and applications.
Work on research projects, presentations, report writing, and a capstone simulation.
Study Consumer Behaviour, Services Marketing, Design Thinking, and Artificial Intelligence.
Pay the ₹2,00,000 program fee with the No Cost EMI option available from JGU.
Receive an MBA degree with an additional certificate for your completed Marketing specialization.
The Online MBA in Marketing suits graduates and professionals seeking focused marketing and management learning.
Build a strong foundation in management and marketing for the next step in your career.
Add marketing and management knowledge without putting your current career on hold.
Explore customer behaviour, services, design thinking, and AI through a focused MBA.
Develop a stronger understanding of customers, markets, and marketing decisions.
Build broader business knowledge while moving toward marketing-focused responsibilities.
Combine core management learning with marketing knowledge for broader business roles.
Understand What Drives Choice
Explore how customer behaviour shapes better marketing decisions.
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Turn Ideas Into Value
Learn how services, customer value, and strategy connect in business.
Solve Customer Problems
Use design thinking to understand customer needs and solve business problems.
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Understand New Possibilities
Explore how AI is shaping modern marketing and business decisions.
Go Beyond the Classroom
Apply marketing concepts through research, presentations, and a capstone project.
| Type| | Subjects | Credits | |
|---|---|---|---|
| Core| | The Firm and the Consumer | 3 | |
| Core| | Global Economics | 3 | |
| Core| | Business Statistics | 3 | |
| Core| | Organizational Behaviour | 3 | |
| Core| | Business Communication | 6 | |
| Total Credits | 18 |
Skills You'll Learn
Learning Experience
Build marketing knowledge through research, presentations, case applications, and a capstone experience.
Know more about the Online MBA in Marketing from O.P. Jindal Global University, including Consumer Behaviour, Services Marketing, Design Thinking, AI, practical learning, marketing skills, and the Capstone.
The Marketing specialisation from O.P. Jindal Global University covers important areas of modern marketing. Students learn about Consumer Behaviour, Services Marketing, Design Thinking, and Artificial Intelligence. These subjects help learners understand customers, marketing ideas, and new ways of doing business.
JGBS alumni have built careers at organizations such as ITC, ICICI and Reliance.
Explore marketing careers across analytics, digital marketing, brand management, growth, product marketing, and leadership.
Marketing Analyst
Study market trends, customer insights, and campaign performance to support marketing decisions.
₹8.7-10.4 LPA
Avg Salary
Digital Marketing Manager
Plan and manage digital campaigns across search, social media, email, and paid channels.
₹11-12.2 LPA
Avg Salary
Brand Manager
Shape brand strategy, positioning, communication, and market presence across key channels.
₹18.2-20.2 LPA
Avg Salary
Product Marketing Manager
Develop product positioning, launch plans, and go-to-market strategies for target audiences.
₹21.2-23.3 LPA
Avg Salary
Growth Marketing Manager
Drive customer acquisition, engagement, and retention through data-led marketing initiatives.
₹18.5-20.5 LPA
Avg Salary
Business Analyst
Analyze business data and market information to support planning and performance improvements.
₹9.5-10.5 LPA
Avg Salary
Management Trainee
Develop business and management skills while gaining exposure to different organizational functions.
₹7.6-8.4 LPA
Avg Salary
Director of Marketing
Lead marketing strategy, brand initiatives, customer growth, and long-term market development.
₹49.5-55 LPA
Avg Salary
Explore marketing through customer behaviour, services, design thinking and AI in a one-year Online MBA.
| Feature | O.P. Jindal Global University | Other Online MBA Programs |
|---|---|---|
| Institution Status | Institution of Eminence | Varies by university |
| Total Credits | 72 Credits | Varies |
| Program Duration | 1-Year MBA | Duration varies |
| Marketing Focus | Marketing Specialization | Specializations vary |
| Marketing Curriculum | Consumer Behaviour, Services Marketing, Design Thinking & AI | Curriculum varies |
| Learning Experience | Live & Recorded Learning | Learning model varies |
| Experiential Learning | Research Projects & Capstone | May vary |
| Specialization Term | 18 Credits in Term 4 | Structure varies |
| Program Fee | ₹2,00,000 | Fees vary |
| Program Credential | MBA + Marketing Certificate | Award structure varies |
Earn an MBA degree in Marketing from O.P. Jindal Global University, with a Marketing specialization certificate.
Sample MBA Degree
Term Fee
INR 50,000
Includes
18 credits per term
Four academic terms
Flexible payment options available
Program Fee
INR 2,00,000
Includes
72-credit Online MBA program
Marketing specialization certificate
Four academic terms
Payment Options
EMI Available
Benefits
No Cost EMI available
Online payment option
Flexible fee payment
Begin your application by registering with your basic contact details on the JGU admission portal.
Enter your academic and other required information to complete the application for the Online MBA in Marketing.
Provide the academic and identity documents required by O.P. Jindal Global University for verification.
Pay the applicable program fee using the payment method available during the admission process.
Once the admission requirements are completed, receive confirmation and proceed with your Online MBA in Marketing.
Begin your application by registering with your basic contact details on the JGU admission portal.
Enter your academic and other required information to complete the application for the Online MBA in Marketing.
Provide the academic and identity documents required by O.P. Jindal Global University for verification.
Pay the applicable program fee using the payment method available during the admission process.
Once the admission requirements are completed, receive confirmation and proceed with your Online MBA in Marketing.
Graduates with a bachelor's degree from a recognized university can apply.
Applicants must meet the academic requirements specified by O.P. Jindal Global University.
JMAT may be required for applicants who do not qualify for an applicable exemption.
Applicants eligible for a JMAT exemption can proceed according to the university's admission policy.
Find answers about the Online MBA in Marketing from O.P. Jindal Global University, including eligibility, fees, curriculum, learning format, and career opportunities.
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