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Online MBA Marketing Management | Dr. M.G.R Institute

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

Apply Now!

Key Highlights: Online Online MBA Marketing Management

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Total fees: ₹1,60,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Candidate must have secured 50% in graduation.

NIRF Ranking: 101-150

Course Duration: 2 years

Address: Chennai, Tamil Nadu, India

Online MBA Marketing Management from Dr. M.G.R. Educational and Research Institute, India - Overview

Advance your career in the dynamic world of marketing with the Online MBA in Marketing Management offered by Dr. M.G.R. Educational and Research Institute. This program is UGC-entitled and designed to equip learners with strategic, analytical, and creative marketing skills. It provides flexible online learning, enabling students to balance studies with professional and personal commitments while gaining industry-relevant knowledge.

Program Outcomes

  • Marketing Strategy Expertise: Develop strong knowledge of marketing frameworks, branding, and campaign planning.
  • Digital Marketing Skills: Gain proficiency in SEO, social media, paid ads, and analytics tools.
  • Consumer Insights: Understand buyer behaviour and market research techniques.
  • Managerial Competence: Build leadership, communication, and decision-making skills.

Why Choose Online MBA Marketing Management at Dr. M.G.R. Educational and Research Institute

Below are the reasons why you should choose Online MBA Marketing Management at Dr. M.G.R. Educational and Research Institute:

  • Flexible Learning: The online mode allows students to learn at their own pace while managing work or other responsibilities.
  • Industry-Focused Curriculum: Covers digital marketing, brand management, sales strategy, and analytics.
  • Technology-Driven Learning: Access to LMS, recorded lectures, live sessions, and digital resources.
  • Career-Oriented Approach: Designed to prepare students for real-world marketing roles.

Suitable Candidates

  • Marketing Aspirants: Individuals aiming to build a career in marketing and brand management.
  • Working Professionals: Those looking to upgrade their skills in digital and strategic marketing.
  • Entrepreneurs: Business owners wanting to scale their ventures using modern marketing techniques.
  • Creative Thinkers: Individuals interested in advertising, branding, and consumer engagement

Online MBA Marketing Management at Dr. M.G.R. Educational and Research Institute: Curriculum

The program spans 4 Semesters with a total of 80–100 Credits (approx.).

Semester I

  • Principles of Management
  • Organizational Behavior
  • Statistical Methods for Managers
  • Managerial Economics
  • Basic Accounting for Managers
  • Business Legislations
  • E-Commerce
  • Business Communication

Semester II

  • Management Accounting
  • Optimization Techniques for Managers
  • Marketing Management
  • Human Resource Management
  • Computer Application for Business
  • Brand Management
  • Retail Management
  • Customer Relationship Management

Semester III

  • Research Methodology
  • Strategic Management
  • International Business Management
  • Production and Operations Management
  • Entrepreneurship Development
  • International Marketing Management
  • Advertising & Sales Promotion
  • Digital Marketing
  • Summer Project Viva Voce

Semester IV

  • Business Ethics
  • Professional Skill Development
  • PROJECT WORK (8 WEEKS)

Eligibility Criteria for Online MBA Marketing Management at Dr. M.G.R. Educational and Research Institute

To enroll in the Online MBA Marketing Management program, candidates must meet one of the following criteria:

  • Level-1: Candidates with a bachelor’s degree in any discipline from a recognized university.
  • Level-2:
  • Graduates with at least 50% marks (45% for reserved categories).
  • Working professionals with relevant experience may also apply.

Admission Process for Online MBA Marketing Management

Follow these steps to apply for Online MBA Marketing Management at Dr. M.G.R. Educational and Research Institute:

  1. Create an Account: Register using your email ID and create a password on the admission portal.
  1. Fill Details: Complete the application form with personal, academic, and program details.
  1. Upload Documents: Submit scanned copies of mark sheets, ID proof, and certificates.
  1. Pay Fees: Pay the application or processing fee online.
  1. Verification: The university verifies the submitted documents.
  1. Confirmation: Receive confirmation after successful verification.
  1. Access LMS: Start learning through the online portal.

Placement Assistance at Dr. M.G.R. Educational and Research Institute

The institute provides career support and placement assistance to help students transition into marketing roles. Key features include:

  • Smart Resume Building: Tools to create ATS-friendly resumes.
  • Mock Interviews: Practice sessions with industry-level interview questions.
  • Job Assistance: Guidance on job opportunities and career paths.
  • Skill Assessment: Evaluation of marketing skills and improvement areas.

Career Pathways After Online MBA Marketing Management

Graduates of the Online MBA Marketing Management program can pursue roles such as:

Job Role

Average Annual Salary (India)

Marketing Manager

INR 8-20 L

Digital Marketing Manager

INR 5-11 L

Brand Manager

INR 8-21 L

Sales Manager

INR 5-9 L

Market Research Analyst

INR 3-7 L

Advertising Manager

INR 6-15 L

Frequently Asked Questions

Yes, the Online MBA Marketing Management degree is UGC-entitled and offered by Dr. M.G.R. Educational and Research Institute. This ensures that the degree is valid and recognized across India. It can be used for government jobs, private sector roles, and further higher education opportunities.

The programme is structured over four semesters, with a minimum duration of two years. It is designed to offer flexibility, allowing students to complete the course within the maximum duration set by the university. This makes it suitable for both fresh graduates and working professionals.

The total fee for the Online MBA Marketing Management programme is approximately ₹1,20,000 for two years. This fee is typically divided across semesters or years. Additional charges such as examination fees may be applicable as per university guidelines.

Yes, candidates from any academic background can apply for this programme. A bachelor’s degree from a recognized university is the primary requirement. This makes the course accessible to students from commerce, science, arts, or any other stream.

The programme is delivered entirely online through a Learning Management System (LMS). Students can access recorded lectures, live classes, and digital study materials anytime. This flexible format allows learners to study at their own pace from any location.

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