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Online M.Com in Marketing From SRM Institute of Science and Technology
Flexible Learning Without a Career Break
Balance Work, Studies, and Personal Life
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Online M.Com in Marketing: Key Highlights
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Online M.Com in Marketing at SRM IST: Curriculum
Marketing & Management Foundations
Introduces core management principles, marketing fundamentals, and business communication concepts.
- Principles of Management: Learn basic management functions, planning, and organizational structure.
- Fundamentals of Marketing: Understand marketing concepts, 4Ps, and consumer needs.
- Business Economics: Study economic principles affecting market behavior and decision-making.
- Business Communication: Develop professional communication skills for business environments.
- Financial Accounting (Open Elective): Learn accounting basics, financial statements, and reporting concepts.
Consumer Behavior & Digital Marketing Basics
Focuses on understanding consumer psychology and introduction to digital marketing tools and platforms.
- Consumer Behavior: Study decision-making processes and buyer psychology.
- Marketing Management: Learn strategic marketing planning and execution.
- Digital Marketing Fundamentals: Understand SEO, SEM, and online marketing channels.
- Advertising & Sales Promotion: Explore branding, advertising strategies, and promotions.
- E-Commerce (Open Elective): Learn online business models and digital transactions.
Strategic Marketing & Analytics
Develops advanced marketing strategies with focus on data analytics, branding, and market research.
- Strategic Marketing Management: Learn long-term marketing planning and competitive strategy.
- Marketing Research: Understand data collection, analysis, and market insights.
- Digital Marketing Analytics: Study web analytics, campaign tracking, and performance metrics.
- Brand Management: Explore brand positioning, equity, and lifecycle management.
- Professional Communication & Soft Skills (Part I): Improve presentation, negotiation, and workplace communication skills.
Global Marketing & Advanced Digital Strategies
Focuses on international marketing, advanced digital strategies, and customer relationship management.
- International Marketing: Study global markets, export strategies, and cross-cultural marketing.
- Customer Relationship Management (CRM): Learn customer retention and relationship-building strategies.
- Advanced Digital Marketing: Explore influencer marketing, automation, and advanced campaign strategies.
- Retail & Services Marketing: Understand service-based marketing and retail management concepts.
- Professional Communication & Soft Skills (Part II): Build leadership communication and advanced interpersonal skills.
Note: Elective subjects may vary as per university guidelines.
Who Is This Program For?
B.Com or BBA graduates who want to build a career in Marketing, Digital Marketing, or Brand Management
Working professionals looking to upskill in marketing strategy, consumer behavior, and digital campaigns
Aspiring marketing managers who want to build expertise in sales, advertising, and market research
Career switchers planning to move into marketing, advertising, or e-commerce roles
Entrepreneurs and business owners who want to improve branding, customer acquisition, and business growth strategies
Online M.Com in Marketing From SRM Institute of Science and Technology - Overview
Why Online M.Com in Marketing from SRMIST is Better Than Other Institutes?
Accreditation & Recognition
Degree Credibility
Industry-Focused Curriculum
Faculty Expertise
Learning Experience
Working Professional Friendly
Career Guidance
Affordability & Value
Online M.Com in Marketing from SRMIST
NAAC A++ accredited university ranked among the top institutions in India (NIRF recognized)
Online M.Com in Marketing from SRMIST carries strong academic credibility and industry relevance
Curriculum designed around modern marketing practices including digital marketing, branding, and consumer analytics
Learn from experienced faculty with expertise in marketing, research, and business strategy
Interactive LMS with live classes, case studies, and digital marketing simulations
Flexible online format designed for working professionals and entrepreneurs
Dedicated career support including resume building, interview preparation, and marketing-focused guidance
Affordable program with strong academic value and career-oriented marketing specialization
Other Institutes
Accreditation quality and rankings may vary across institutes
Some online degrees may have lower recognition in corporate hiring
Many programs focus more on theoretical concepts with limited practical exposure
Faculty quality and industry exposure may vary across institutions
Some institutes may offer limited digital learning tools and engagement
Some programs may not offer flexible schedules or self-paced learning options
Limited or generic career assistance in other institutes
Higher fees in some institutes may not always guarantee better outcomes
Why Online M.Com in Marketing from SRMIST?
Online M.Com in Marketing Fees
Inclusions
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Frequently Asked Questions
Yes, the Online M.Com degree is UGC-entitled and officially awarded by SRM Institute of Science and Technology. It holds full academic validity across India and internationally. Graduates can use it for employment, promotions, higher education such as Ph.D., and professional certifications. It carries the same credibility as other UGC-approved online programmes.
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