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Online Master of Business Administration in Digital Marketing From Desh Bhagat University

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

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Key Highlights: Online Master of Business Administration in Digital Marketing

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Total fees: ₹1,20,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Candidate must have secured 50% in graduation.

Course Duration: 2 years

Address: Mandi Gobindgarh, Punjab, India

Online Master of Business Administration in Digital Marketing from Desh Bhagat University, India

Venture into the field of Online Master of Business Administration in Digital Marketing from Desh Bhagat University, India. This is UGC-entitled / AICTE-approved / NAAC-accredited online MBA Digital Marketing enables learners to acquire in-demand skills, industry-specific expertise and expand their understanding of diverse aspects of this versatile domain to excel in various roles.

The comprehensive curriculum of this online MBA with a focus on Digital Marketing covers core industry relevant subjects, ensuring a strong foundation in both theory and practical application. Experience the flexibility of learning from anywhere with access to high-quality study materials, live and recorded classes by expert faculty, interactive discussion forums, e-libraries, case studies, quizzes, etc., enabling you to learn at your own pace while staying connected to a vibrant academic community.

Online Master of Business Administration in Digital Marketing from Desh Bhagat University - Overview

The Online Master of Business Administration in Digital Marketing offered by Desh Bhagat University Online is a postgraduate program that prepares learners to harness digital platforms to drive business growth. Designed for India’s evolving digital economy, this online MBA blends core management principles with specialised digital marketing strategies and tools.

The Online Master of Business Administration in Digital Marketing offered by Desh Bhagat University Online is a postgraduate program that prepares learners to harness digital platforms to drive business growth. Offered by a UGC-recognised and NAAC A+ accredited university, this online MBA is designed for India’s evolving digital economy and blends core management principles with specialised digital marketing strategies and tools.

Delivered fully online, the program enables students to develop skills in SEO, social media, content creation, analytics, and campaign management, all while balancing work and personal commitments through flexible learning.

What You Can Expect

  • Comprehensive understanding of digital marketing frameworks and tools
  • Ability to plan, execute, and analyse online marketing campaigns
  • Insights into consumer behaviour and branding in digital ecosystems
  • Practical exposure to real-world digital advertising platforms
  • Skills to measure marketing performance using analytics tools

Why Choose the Online MBA in Digital Marketing at Desh Bhagat University Online?

The Online MBA in Digital Marketing at Desh Bhagat University Online is tailored for learners who want advanced business credentials with specialised digital marketing expertise. It combines general MBA subjects with in-depth modules on online brand building, search engine strategies, social media marketing, and data-driven decision making.

Key Advantages

What You Get

Why It Matters

Integrated digital marketing & MBA curriculum

Equips learners with both management and specialised online marketing skills

Industry-relevant learning

Covers trending tools, strategies, and platforms used in real businesses

Practical project exposure

Final project focuses on real digital campaign planning and execution

Recognised postgraduate qualification

Adds academic credibility to marketing careers across sectors

Curriculum Structure of Online MBA in Digital Marketing at Desh Bhagat University Online

The Online MBA in Digital Marketing is divided into four semesters. It integrates core MBA management studies with specialised digital marketing subjects, ensuring a blend of foundational business knowledge and digital strategy insights.

Semester 1 & 2 - Core MBA Subjects:

  • Business Management Fundamentals
  • Marketing Management
  • Finance and Accounting Basics
  • Consumer Behaviour and Market Research
  • Management
  • Accounting
  • Marketing
  • Finance
  • HR
  • Economics
  • Communication

Semester 3 & 4 - Digital Marketing Focus:

  • Search Engine Optimization (SEO) and SEM Strategies
  • Social Media Marketing and Content Strategy
  • Digital Advertising Tools (Google Ads, Facebook Business Manager, HubSpot, analytics)
  • Marketing Data Analytics and AI Insights
  • Final Digital Marketing Project

Note: Learners should refer to the official DBU Online website for the most current curriculum details.

Learning Outcomes

Upon completing the Online MBA in Digital Marketing at DBU Online, learners will be able to:

  • Plan and execute effective digital marketing campaigns across platforms
  • Use analytics tools to optimise digital performance
  • Interpret online consumer behaviour and engagement data
  • Develop integrated digital strategies aligned with business objectives
  • Apply SEO, SEM, and content strategies to real business contexts

Eligibility Criteria to Enroll in Online MBA in Digital Marketing at Desh Bhagat University Online

Admission to the Online MBA in Digital Marketing at Desh Bhagat University Online is open to candidates who:

  • Hold a bachelor’s degree in any discipline from a recognised university
  • Have secured at least 45% marks.
  • No prior marketing experience is required, making the program accessible to both fresh graduates and working professionals.

Admission Process for the Online MBA in Digital Marketing at Desh Bhagat University Online

The admissions process for the Online MBA in Digital Marketing is fully online:

  1. Visit the official Desh Bhagat University Online admissions portal.
  1. Complete and submit the online application form.
  1. Upload academic and identity documents.
  1. Pay the registration/admission fee.
  1. Receive confirmation and access credentials for the LMS.

Duration and Fees for the Online MBA in Digital Marketing at Desh Bhagat University Online

The Online MBA in Digital Marketing spans two academic years (4 semesters). The fee structure is as follows:

Duration

Semester Fee

Total Fees

Examination Fee

2 Years (4 Semesters)

₹30,000

₹1,20,000

₹1,000 per semester

Learners may also be eligible for early-bird scholarships, and DBU Online provides flexible payment options and instalment/EMI plans to ease financial planning.

Learning Format and LMS Features

The program is delivered through an advanced Learning Management System (LMS) that includes:

  • Live and recorded video lectures
  • Digital study materials and marketing content
  • Interactive assignments, quizzes, and case discussions
  • Access to digital tools and practice platforms
  • Progress tracking and assessment dashboards

Career Opportunities After an Online MBA in Digital Marketing at Desh Bhagat University Online

Graduates of the Online MBA in Digital Marketing can pursue diverse roles in India’s digital economy, including:

Role

Average Annual Salary

Content Marketing Manager

₹10.5 LPA

Performance Marketing Analyst

₹7 LPA

Digital Marketing Manager

₹6 LPA

Social Media Strategist

₹3.6 LPA

Note: Salaries vary based on experience, location, employer, and market demand.

Placement Assistance at Desh Bhagat University Online

Desh Bhagat University Online strengthens career outcomes through focused placement and employability support designed for HR learners. The university provides professional development guidance to help students transition confidently into the workforce while building strong industry connections.

Key career support highlights include:

  • Online hiring drives that connect students directly with recruiting companies
  • Career coaching support covering resume building and interview preparation
  • Opportunities to engage with a broad network of corporate and HR recruitment partners

Frequently Asked Questions

Yes — Desh Bhagat University's Online Master of Business Administration in Digital Marketing is UGC-entitled and holds the same academic value as an on-campus MBA. The program is fully recognized both in India and internationally, backed by NAAC A++ accreditation — the highest rating awarded in India.

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