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Online M.Com in Marketing From SRM Institute of Science and Technology

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

Apply Now!

Online M.Com in Marketing: Key Highlights

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Total fees: ₹1,00,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Graduation from recognized University

NIRF Ranking: 11

Course Duration: 2 years

Address: Kattankulathur, Tamil Nadu, India

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SRM Institute of Science and Technology Accreditation
Backed by reputed accreditations, SRM Institute of Science and Technology ensures credibility and quality in its Online MCom program.
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Online M.Com in Marketing at SRM IST: Curriculum

Consumer Behavior & Digital Marketing Basics

Focuses on understanding consumer psychology and introduction to digital marketing tools and platforms.

  • Consumer Behavior: Study decision-making processes and buyer psychology.
  • Marketing Management: Learn strategic marketing planning and execution.
  • Digital Marketing Fundamentals: Understand SEO, SEM, and online marketing channels.
  • Advertising & Sales Promotion: Explore branding, advertising strategies, and promotions.
  • E-Commerce (Open Elective): Learn online business models and digital transactions.

Strategic Marketing & Analytics

Develops advanced marketing strategies with focus on data analytics, branding, and market research.

  • Strategic Marketing Management: Learn long-term marketing planning and competitive strategy.
  • Marketing Research: Understand data collection, analysis, and market insights.
  • Digital Marketing Analytics: Study web analytics, campaign tracking, and performance metrics.
  • Brand Management: Explore brand positioning, equity, and lifecycle management.
  • Professional Communication & Soft Skills (Part I): Improve presentation, negotiation, and workplace communication skills.

Global Marketing & Advanced Digital Strategies

Focuses on international marketing, advanced digital strategies, and customer relationship management.

  • International Marketing: Study global markets, export strategies, and cross-cultural marketing.
  • Customer Relationship Management (CRM): Learn customer retention and relationship-building strategies.
  • Advanced Digital Marketing: Explore influencer marketing, automation, and advanced campaign strategies.
  • Retail & Services Marketing: Understand service-based marketing and retail management concepts.
  • Professional Communication & Soft Skills (Part II): Build leadership communication and advanced interpersonal skills.

Note: Elective subjects may vary as per university guidelines.

Who Is This Program For?

Ideal learners

    B.Com or BBA graduates who want to build a career in Marketing, Digital Marketing, or Brand Management

    Working professionals looking to upskill in marketing strategy, consumer behavior, and digital campaigns

    Aspiring marketing managers who want to build expertise in sales, advertising, and market research

    Career switchers planning to move into marketing, advertising, or e-commerce roles

    Entrepreneurs and business owners who want to improve branding, customer acquisition, and business growth strategies

Online M.Com in Marketing From SRM Institute of Science and Technology - Overview

The Online M.Com in Marketing offered by SRM Institute of Science and Technology through SRM Online is a fully online postgraduate degree program designed for students and working professionals who want advanced knowledge in commerce with a specialization in marketing and related business management fields. The degree is UGC‑entitled and delivered in a digital format with live online lectures, interactive sessions, and a flexible learning schedule that enables learners to balance work and education. The curriculum is developed by expert faculty and focuses on practical, industry‑relevant skills that are applicable in modern business environments.

Program Highlights

  • Degree Awarded: M.Com – Online
  • Specialization: Marketing (as part of elective and industry focus)
  • Duration: 2 Years (4 Semesters)
  • Mode: Fully Online Learning
  • Recognition: UGC‑entitled degree awarded by SRM Institute of Science and Technology
  • Learning Format: Live online sessions designed for working professionals

Program Outcomes

After completing the Online M.Com in Marketing, graduates will be equipped with the following outcomes:

  • Advanced Marketing Knowledge: Develop a strong foundation in marketing principles, market research, consumer behaviour, and international marketing strategies, preparing for roles in corporate marketing teams.
  • Commerce Expertise: Gain a deep understanding of commerce subjects like financial management, international finance and e‑commerce that support strategic marketing decisions.
  • Analytical Abilities: Apply analytical techniques and business research methods for data‑informed decision making in marketing contexts.
  • Professional Preparedness: Be ready for leadership and specialist roles in marketing, consulting, finance and business operations across sectors.

Why Choose Online M.Com in Marketing at SRM Online?

Below are the reasons why you should choose the Online M.Com in Marketing from SRM Online:

  • Flexible Learning: The fully online mode allows learners to attend live sessions and access study materials without needing to visit campus physically.
  • Industry‑Relevant Curriculum: The programme includes subjects such as International Marketing, E‑Commerce, Business Research Methods, Investment Analysis and Corporate Strategy that align with modern industry demands.
  • Interactive Live Sessions: Live evening online sessions allow real‑time interaction with expert faculty while still accommodating professional schedules.
  • Student Support Services: SRM Online provides AI‑based student support, chat helpdesk services, and academic assistance throughout the learning journey.

Suitable Candidates

The Online M.Com in Marketing programme is suitable for the following:

  • Aspiring Marketers: Individuals who want to build advanced expertise in marketing management, digital marketing, branding and consumer behaviour.
  • Commerce Graduates: Graduates in commerce or related fields looking to specialize in marketing and business analytics.
  • Working Professionals: People with full‑time employment who need the flexibility of online learning to upskill or pivot careers.
  • Business Leaders: Entrepreneurs and business owners seeking deeper insight into market strategies and commerce frameworks to grow their ventures.

Online M.Com in Marketing at SRM Online: Curriculum

The M.Com curriculum is spread over four semesters with a mix of core commerce and marketing‑oriented courses. The structure includes:

Semester I

  • Advanced Accountancy – I
  • International Financial Management
  • Organizational Change and Development
  • Quantitative Techniques for Finance
  • Modern Banking

Semester II

  • Advanced Accountancy – II
  • International Marketing
  • Strategic Human Resource Management
  • Entrepreneurial Development
  • E‑Commerce

Semester III

  • Indirect Tax
  • Investment Analysis and Portfolio Management
  • International Trade
  • Logistic & Supply Chain Management
  • Corporate Laws

Semester IV

  • Business Research Methods
  • Project Work

Eligibility Criteria for Online M.Com in Marketing

To enroll in the Online M.Com programme at SRM Online, candidates must meet the following criteria:

  • Bachelor’s Degree Required: Candidates must hold a bachelor’s degree in commerce or a related field from a UGC‑recognised institution.
  • English Proficiency: A basic level of English proficiency is expected for comprehension and communication during online sessions.
  • No Mandatory Entrance Test: Admission is primarily based on academic eligibility without a separate entrance exam for most students.

Fees and Duration

The fee structure and duration for the Online M.Com in Marketing at SRM Online are as follows:

Duration: Two years (divided into 4 semesters)

Fee Structure:

  • Domestic Students: ₹1,00,000 per year (exclusive of examination fees)
  • International Students: $600 per year (tuition only)

Admission Process for Online M.Com in Marketing

The admission procedure for the Online M.Com programme is entirely online:

  1. Create an Account: Register on the SRM Online portal.
  1. Fill Application: Enter all personal and academic details accurately.
  1. Upload Documents: Upload copies of mark sheets and identity proof.
  1. Pay Fees: Complete the payment of tuition fees.
  1. Verification and Confirmation: After review, receive confirmation and LMS access.

Career Pathways After Online M.Com in Marketing

Graduates of the Online M.Com in Marketing can pursue roles in various sectors such as:

  • Marketing Analyst
  • Business Consultant
  • Market Research Executive
  • Financial Analyst
  • Sales and Strategy Roles
    These roles are applicable in corporate, finance, retail, consulting and entrepreneurial environments depending on individual strengths and interests.

Why Online M.Com in Marketing from SRMIST is Better Than Other Institutes?

Accreditation & Recognition

Degree Credibility

Industry-Focused Curriculum

Faculty Expertise

Learning Experience

Working Professional Friendly

Career Guidance

Affordability & Value

Online M.Com in Marketing from SRMIST

NAAC A++ accredited university ranked among the top institutions in India (NIRF recognized)

Online M.Com in Marketing from SRMIST carries strong academic credibility and industry relevance

Curriculum designed around modern marketing practices including digital marketing, branding, and consumer analytics

Learn from experienced faculty with expertise in marketing, research, and business strategy

Interactive LMS with live classes, case studies, and digital marketing simulations

Flexible online format designed for working professionals and entrepreneurs

Dedicated career support including resume building, interview preparation, and marketing-focused guidance

Affordable program with strong academic value and career-oriented marketing specialization

Other Institutes

Accreditation quality and rankings may vary across institutes

Some online degrees may have lower recognition in corporate hiring

Many programs focus more on theoretical concepts with limited practical exposure

Faculty quality and industry exposure may vary across institutions

Some institutes may offer limited digital learning tools and engagement

Some programs may not offer flexible schedules or self-paced learning options

Limited or generic career assistance in other institutes

Higher fees in some institutes may not always guarantee better outcomes

Why Online M.Com in Marketing from SRMIST?

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Marketing-Focused Curriculum

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Live + Recorded Classes

Online M.Com in Marketing Fees

24 Months
Program Fee
INR 60,000*

Inclusions

2-Year Online M.Com in Marketing Program (UGC-entitled)
Access to live lectures, recorded sessions, and case studies
Degree from SRM Institute of Science & Technology
View Plans
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Frequently Asked Questions

Yes, the Online M.Com degree is UGC-entitled and officially awarded by SRM Institute of Science and Technology. It holds full academic validity across India and internationally. Graduates can use it for employment, promotions, higher education such as Ph.D., and professional certifications. It carries the same credibility as other UGC-approved online programmes.

Online M.Com in HR at SRM IST: Curriculum

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